As in previous years, manufacturers of writing instruments invested in marketing activities during 2017, especially in mass media channels, such as television, radio and through bus sponsorship, to promote their brands. The strongest advertising campaigns took place during the back-to-school season, and targeted mainly mothers with children.
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Writing Instrumentsin Mexico report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2012-2016), allowing you to identify the sectors driving growth.
It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.
Product coverage: Colouring, Markers and Highlighters, Pencils, Pens, Writing Accessories.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why access this report?
- Get a detailed picture of the Writing Instruments market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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No. of Report Pages: 19
Some Points Covered In List Of Tables:
Table 1 Sales of Writing Instruments by Category: Volume 2012-2017
Table 2 Sales of Writing Instruments by Category: Value 2012-2017
Table 3 Sales of Writing Instruments by Category: % Volume Growth 2012-2017
Table 4 Sales of Writing Instruments by Category: % Value Growth 2012-2017
Table 5 NBO Company Shares of Writing Instruments: % Value 2012-2016
Table 6 LBN Brand Shares of Writing Instruments: % Value 2013-2016
Table 7 Distribution of Writing Instruments by Format: % Value 2012-2017
Table 8 Forecast Sales of Writing Instruments by Category: Volume 2017-2022
Table 9 Forecast Sales of Writing Instruments by Category: Value 2017-2022
Table 10 Forecast Sales of Writing Instruments by Category: % Volume Growth 2017-2022
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