As the population ages, incontinence products are only going to go even more mainstream, although for brands to benefit further they need to address the growing needs of men as well as women. In feminine hygiene and sanitary protection, brands are becoming much bolder in their marketing approach, with campaigns that are more positive and realistic.
Currently there are a variety of feminine care products are available in the market from which women can choose, such as pads, liners, tampons, and menstrual cups. Presently, in feminine hygiene and sanitary protection, brands are becoming much bolder in their marketing approach, with campaigns that are more positive and realistic.
This move significantly gives a positive boost to the market growth, especially in U.K. Recently, a study titled “Feminine Hygiene and Sanitary Protection Products - UK - January 2018” has been added to the vast archive of Market Research Hub (MRH), which provides readers a detailed overview of the market covering opportunities and issues faced by key categories through the year 2017.
It includes a full market overview, an in-depth review of the big stories from the year as well as our forecast for the future of these markets.
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With an extensive forecast period through 2022, the research presents estimations on market size, by considering UK retail value sales of feminine hygiene, sanitary protection and adult incontinence products, at current and constant prices. At present, the sector shows resilient growth in U.K.
For a clear understanding of the market, the study covers major categories in the feminine hygiene and sanitary products along with its usage among females. According to the study key findings, Sanitary pads lead in popularity, therefore sanitary protection enjoys high brand loyalty.
Also, there is a quiet revolution ongoing in the incontinence products segment. One of the key drivers of this growth is the rising aging population.
The stigma around incontinence appears to be fading, products are advertised on primetime TV, and brands are creating new designs that are more stylish and sophisticated. As the population ages, incontinence products are only going to go even more mainstream, although for brands to benefit further they need to address the growing needs of men as well as women.
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In U.K., feminine hygiene usage on the rise. Feminine hygiene products are primarily distributed through retail stores which include supermarkets & hypermarkets, specialty stores (drug stores, pharmacies and beauty stores), convenience stores, and dollar stores.
Among these, supermarkets segment accounted for the largest share in the overall sales of feminine hygiene products in 2017 and is expected to maintain its leading position throughout the forecast period.
Tena Remains Clear Market leader for Incontinence products
Moreover, the research presents data and information about key players, along with company and brand sales, recent development working in the market as well as issues. In terms of market share, Femfresh sales growth stalls in feminine hygiene segment, while Bodyform sees sustained growth in sanitary protection.
The report further also adds that Vagisil and Canesbalance gain market share of feminine hygiene market but always loses market share for sanitary protection. Tena the market leader in incontinence products is now focusing on discretion for incontinence.
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