This report covers the present scenario and the growth prospects of the global Trail mix market for 2018-2022. The report presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources.
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Trail mix is a mix that is made from various ingredients and food products like granola, nuts, dried fruits, grains, seeds, chocolates (candies), and some others.
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It is one of the ideal snacks that can also be used during hiking and by health-conscious people.
Key players in the global trail mixes market: General Mills, Kellogg NA, PepsiCo, The Kraft Heinz Company, and Tropical Foods. One trend in the trail mixes market is hybrid snacks.
Innovation is an important tool to increase the engagement of consumers. Even in trail mix market, experimentation has become an important driver that is helping the market attract new consumers and retain them.
Consumers, especially millennials, look for new varieties. Thus, trail mix manufacturers have also adopted the concept of hybrid snacks, where they merge two styles and varieties of snacks to create a new variant.
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According to the report, one driver in the market is increasing demand for healthy and on-the-go snacks. With growing awareness of the food consumption, consumers are seeking for better-for-you ingredients that are of high-quality.
Apart from this, there has been a significant change in the food preference among consumers as a healthy snack. Consumers are going in for more number of in-between foods or portions instead of regular three-square meals throughout the day.
Table of Contents
PART 01: EXECUTIVE SUMMARY
PART 02: SCOPE OF THE REPORT
PART 03: RESEARCH METHODOLOGY
PART 04: MARKET LANDSCAPE
Market segmentation analysis
PART 05: MARKET SIZING
Market sizing 2017
Market size and forecast 2017-2022
PART 06: FIVE FORCES ANALYSIS
Bargaining power of buyers
Bargaining power of suppliers
Threat of new entrants
Threat of substitutes
Threat of rivalry
PART 07: MARKET SEGMENTATION BY PRODUCT
Segmentation by product
Comparison by product
Global inorganic trail mixes market
Global organic trail mixes market
Market opportunity by product
PART 08: CUSTOMER LANDSCAPE
PART 09: REGIONAL LANDSCAPE
Americas: Market size and forecast 2017-2022
EMEA: Market size and forecast 2017-2022
APAC: Market size and forecast 2017-2022
Key leading countries
PART 10: DECISION FRAMEWORK
PART 11: DRIVERS AND CHALLENGES
PART 12: MARKET TRENDS
Increasing demand for organic and gluten-free trail mixes
PART 13: VENDOR LANDSCAPE
PART 14: VENDOR ANALYSIS
Market positioning of vendors
The Kraft Heinz Company
PART 15: APPENDIX
List of abbreviations