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Detailed examination of the Global mobile apps industry overview for 2017

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Global Mobile Apps industry profile provides top-line qualitative and quantitative summary information including: market size (value and volume 2013-17, and forecast to 2022). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

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Global Mobile Apps Industry profile provides top-line qualitative and quantitative summary information including: market size (value and volume 2013-17, and forecast to 2022). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Market value

  • Global mobile apps market grew by 8.2% in 2017 to reach a value of $415.1 billion.
  • In 2022, the global mobile apps market is forecast to have a value of $576.6 billion, an increase of 38.9% since 2017.

Market volume

  • Global mobile apps market grew by 9.7% in 2017 to reach a volume of 8,659.5 million downloaded applications.

In 2022, the global mobile apps market is forecast to have a volume of 12,768.6 million downloaded applications, an increas e of 47.5% since 2017.

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Rapid adoption of smartphones and mobile internet worldwide, especially in the Asia-Pacific market has induced demand for apps.

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In fact, China, as well as ASEAN countries witnessed immense double-digit growth rates, both in terms of volumes and values, as these countries had p lenty of room for that adoption to emerge, given the increasing digital literacy and rising income of their population that facilitated this trend.

Additionally, it was also the outstanding performance of the US market that boosted the growth of the global market in recent years, driven by increasing monetization rates. On the other hand, the growth of the European market was modest as European consumers have been conservative on app spending, even though demand has been growing at strong rates in terms of volumes.

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Key highlights
- The mobile applications market is valued using a bottom-up approach that takes into consideration the average number of user and/or accounts of a particular technology in a given year and the average monthly revenue per subscription (ARPS) during that same year. Non-recurring fees such as activation fees are not accounted for.

Revenues are exclusive of VAT.
- Volumes represent the average number of active mobile users using application or non-messaging services - individuals can therefore be double-counted if they have more than one subscription.
- The market is segmented into ringtones, graphics/images, games, browsing/WAP, video, music and other mobile applications (data cards/modems).
- Any currency conversions have been carried out using constant annual average 2016 exchange rates.
- The global mobile apps market generated total revenues of $415.1bn in 2017, representing a compound annual growth rate (CAGR) of 13% between 2013 and 2017.
- Market consumption volume increased with a CAGR of 11.9% between 2013 and 2017, to reach a total of 8,659.5 million applications in 2017.
- The growth deceleration of the global market in 2017 is a trend that is set to become evident in all main markets-regions, namely the Asia-Pacific, the European and the US. In detail, as the adoption of smartphone and mobile internet in developed markets has reached a maturity stage in most developed markets, whilst developing markets have also become significantly penetrated, the growth pace of demand and monetization are to slow overall.

Scope
- Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the global mobile apps market
- Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the global mobile apps market
- Leading company profiles reveal details of key mobile apps market players’ global operations and financial performance
- Add weight to presentations and pitches by understanding the future growth prospects of the global mobile apps market with five year forecasts by both value and volume

Reasons to access
- What was the size of the global mobile apps market by value in 2017?
- What will be the size of the global mobile apps market in 2022?
- What factors are affecting the strength of competition in the global mobile apps market?
- How has the market performed over the last five years?
- What are the main segments that make up the global mobile apps market?

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