One of the major factors hindering the growth of Digital OOH market is Threat from mobile advertising.Commenting on the digital OOH market says the latest trend gaining momentum in the market is Increase in spending from FMCG industry. The analysts forecast global digital OOH market to grow at a CAGR of 10.19% during the period 2018-2022.
The FMCG sector accounts for over one-seventh of the global economy. It is one of the major industries that uses outdoor advertising as the major source of advertising.
With the growing FMCG market, the advertising budget would also increase. Moreover, with the availability of numerous products and tough competition, FMCG manufacturers opt for innovative advertising platforms that have a wide reach in a region.
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The market is fragmented due to the presence of many vendors. However, it only lists the key vendors in the market and does not present the market share of all vendors in the market.
The report discusses the primary market growth drivers and challenges that the vendors and the market as a whole face, and provides an overview of the key trends emerging in the market.
According to the digital OOH market report, one of the major drivers for this market is Reduced cost of digital screens. One of the major factors hindering the growth of the digital OOH market is the disability of vendors to choose a suitable location for digital signage displays.
These displays have a high presence in the market, which reduces the scope for new displays. The revenue of digital signage displays grew at a CAGR of 9% between 2010 and 2016, because of which, the average price of a digital screen declined at a CAGR of 6%.
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The market is divided into the following segments based on geography:
The report, Global Digital OOH Market 2018-2022, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years.
The report also includes a discussion of the key vendors operating in this market.