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Opportunities in the Asia-Pacific's haircare industry analysis detailed in new research report

Consumer Market Research

The Asia-Pacific haircare sector, accounting for 35.2% share of the global market, was valued at US$24,470.1 million in 2017. Of the seven categories, shampoo held the largest share, accounting for 50.4% of total value sales in 2017.

Hypermarkets & supermarkets was the leading distribution channels for haircare products in the Asia-Pacific region, accounting for 31.1% of total value sales in 2017.

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Companies Mentioned:
Head & Shoulders

This report brings together multiple data sources to provide a comprehensive overview of the region's haircare sector.

It includes market overview, high growth country analysis, top brands, key distribution channels, packaging formats and case studies.

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- This report brings together multiple data sources to provide a comprehensive overview of the haircare sector in the region. It includes analysis on the following:
- Sector overview: Provides overview of the sector size, value and volume growth analysis, across regions
- Change in consumption: Analysis on the shift in consumption of haircare categories across the key countries in the region.
- High potential countries: Provides Risk-Reward analysis of top 4 high potential countries in the region based on market assessment, economic development, socio-demographic, governance indicators, and technological infrastructure
- Country analysis: Provides deep-dive analysis of high potential countries covering value growth during 2017-2022, key challenges, consumer demographics, and key trends supported with product examples. It also includes analysis of the key challenges faced and future outlook for the region.
- Brand analysis: Provides an overview of leading brands in the region, besides analyzing the growth of Private Label products in the region.
- Key distribution channels: Provides analysis on the leading distribution channels for haircare across the key countries in the region,
- in 2017. It covers these distribution channels - hypermarkets & supermarkets, convenience stores, health & beauty stores, dollar stores, which include variety stores & general merchandisers and others, which includes cash & carries & warehouse clubs and others.
- Preferred packaging formats: The report provides percentage share (in 2017) and growth analysis (during 2012-2022) for various packaging materials, container, closure, and outer types based on the volume sales (units) of haircare.

Reasons to access
- Manufacturing and retailers seek latest information on how the market is evolving to formulate their sales and marketing strategies. There is also demand for authentic market data with a high level of detail.

This report has been created to provide its readers with up-to-date information and analysis to uncover emerging opportunities of growth within the sector in the region.
- The report provides a detailed analysis of the countries in the region, covering the key challenges, competitive landscape and demographic analysis , that can help companies gain insight into the country specific nuances
- The analysts have also placed a significant emphasis on the key trends that drive consumer choice and the future opportunities that can be explored in the region, than can help companies in revenue expansion
- To gain competitive intelligence about leading brands in the sector in the region with information about their market share and growth rates.

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