Consumer & Luxury Goods Market Research News

New study: GPS positioning watches market report

Consumer Market Research

The growth of the global GPS positioning watches market is driven by increase in demand for these watches in different applications such as military, navigation, aviation, and others.

A GPS positioning watch is a device integrated with GPS receiver and can be worn as a single unit strapped onto wrist in the manner of a watch. It features the necessary hardware and software to connect with a GPS tracking satellite.

These watches are often used for fitness and sports purpose and can have other features and capabilities depending on its intended purpose such as Bluetooth connectivity, apps, and others.

They can connect to external sensors or to a computer to transfer data and configuration.

Common sensors used are heart rate monitors and footpods such as speed sensor and running cadence.

In addition, continuous modernization and technological advancements to enhance the product quality propel the growth of the market.

However, clock inaccuracy and orbit shift of satellites limit the growth of this market. Increase in R&D investments to enhance accuracy and customer value addition is expected to provide numerous opportunities for this market to grow.

The GPS positioning watches market is segmented on the basis of product, application, end user, and geography. By product, the market is categorized into GPS heart rate watches, GPS step counting watches, and others.

Based on application, it is classified into training, racing, hiking, and others. In terms of end user, it is divided into golf, military, navigation, aviation, marine data logging, and others.

Geographically, it is analyzed across North America, Europe, Asia-Pacific, and LAMEA.

The global GPS positioning watches market is dominated by key players such as Garmin Ltd., Polar Electro, SUUNTO, TomTom International BV., Adidas,, Inc., Life Trak, Casio, Soleus Running, and OMEGA SA.

GPS Positioning Watches Market Key Segment:

By Product

  • GPS Heart Rate Watches

  • GPS Step Counting Watches

  • Others

By Application

  • Training

  • Racing

  • Hiking

  • Others

By End User

  • Golf

  • Military

  • Navigation

  • Aviation

  • Marine Data Logging

  • Others

By Region

  • North America

  • U.S.

  • Canada

  • Mexico

  • Europe

  • UK

  • Germany

  • France

  • Russia

  • Rest of Europe

  • Asia-Pacific

  • China

  • India

  • Japan

  • Australia

  • Rest of Asia-Pacific


  • Latin America

  • Middle East

  • Africa

Key Market Players Profiled In The Report

  • Garmin Ltd.

  • Polar Electro


  • TomTom International BV.

  • Adidas

  •, Inc.

  • Life Trak

  • Casio

  • Soleus Running


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