Sports nutrition is the consumption of nutrients like vitamins, minerals, and organic substances that consist of carbohydrates, fats, and proteins. Growing consumption of protein powders among women drives the demand for Sports Nutrition Market in the coming years.
According to MarketIntelReports' “ Global Sports Nutrition Market 2017-2021”:
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Sports nutrition is the consumption of nutrients like vitamins, minerals, and organic substances that consist of carbohydrates, fats, and proteins. Products like sports drinks and sports foods are consumed by sports persons for improving their health and performance.
Developing economies have a huge demand for athlete diet due to growing urbanisation and younger population. The changing lifestyle is responsible for the growth of the Sports Nutrition Market in the coming years.
Growth in promotional activities also have a positive impact on the industry. Many marketing campaigns are targeting athletes for building a strong consumer base.
Scope & Regional Forecast of the Sports Nutrition Market
Growing health awareness and the requirement for nutritional content in the food leads to the demand for the Sports Nutrition Market. The surge in the middle age and geriatric population has further boosted the growth of online sports nutrition.
The launch of new protein products is another asset for the industry.
Growth of counterfeit products restricts the sales of the companies, thereby affecting the demand for the market. However, expansion of the distribution channels presents numerous opportunities for the growth of body building supplement.
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North America has a major share in the industry due to the growing awareness of the health benefits of protein powders and importance of the active lifestyles among people. Asia Pacific will be the fastest growing region, with China and India having better opportunities in food for sport.
Sports drink segment has the highest revenue share.
Dietary supplements can reduce fatigue and provide electrolytes in the human body during sports hours. Electrolytes are highly beneficial for people who play football and engage in marathon training.
Segmentations & Key Players Involved in the Sports Nutrition Market
The Sports Nutrition Market can be broken down into various segments as follows:
- Region- Americas, APAC, and EMEA.
Some of the key players involved in the Sports Nutrition Market are as follows:
- Atlantic Multipower UK
- CLIF Bar & Company
- Weider Global Nutrition
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