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Research report explores the car GPS navigation system market - opportunity and forecast, 2017-2023

Consumer Market Research

The global car GPS navigation system market is segmented on the basis of component type, car type, end user, and region.

Car global positioning system (GPS) navigation system uses multiple satellite signals to find a receiver's position on earth. In car navigation systems, the GPS antenna and GPS receiver serve to receive signals from these satellites, thereby facilitating vehicle tracking and positioning.

These systems are used by various industries such as mining, aviation, automobile, agriculture, and military.

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Rise in number of vehicle sales worldwide drives the market.

Moreover, integration of connected devices such as smartphones with in-vehicle systems (IVS) along with increase in demand for advanced car navigation systems from end users is anticipated to accelerate the market growth.

However, huge presence of substitutes and lack of connectivity infrastructure in emerging countries are anticipated to hinder the market growth. The high penetration of wireless communication technology and availability of advanced telecom infrastructure brings different growth opportunities in the market.

Based on component type, it is bifurcated into hardware and software. The car type segment includes passenger and commercial.

On the basis of end user, the market is divided into OEM and aftermarket. The passenger car type dominated the market in 2016.

By geography, the car GPS navigation system market is studied across North America, Europe, Asia-Pacific, and LAMEA. Asia-Pacific is projected to grow at the highest CAGR during the forecast period.

Key players-identified in the car GPS navigation industry-include Pioneer Corporation, Mitsubishi Electric, Alpine Electronics, TomTom, Robert Bosch, Denso Corporation, Continental AG, JVCKENWOOD Corporation, Panasonic Corporation of North America and SONY CORPORATION OF AMERICA.

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  • The study provides an in-depth analysis of the car GPS navigation system market, with current and future trends to elucidate the imminent investment pockets.
  • Information regarding key drivers, restraints, and opportunities is provided.
  • Porter’s Five Forces analysis illustrates the potency of buyers and suppliers participating in the car GPS navigation system market.
  • The quantitative analysis of the car GPS navigation system market from 2016 to 2023 is provided to elaborate the market potential.


The car GPS navigation system market is segmented based on component, car type, end user, and region.

By Component

  • Hardware
  • Software

By Car Type

  • Passenger
  • Commercial

By End User

  • OEM
  • Aftermarket

BY Region

  • North America
  • U.S.
  • Canada
  • Mexico
  • Europe
  • UK
  • Germany
  • France

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