The head-up display market ecosystem comprises many entities, from component manufacturers to technology providers, which include Nippon Seiki (Japan), Continental (Germany), DENSO (Japan), BAE Systems (UK), Visteon (US), Pioneer Corporation (Japan), MicroVision (US), Thales (France), Garmin (Switzerland), and Panasonic (Japan).
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The head-up display market is expected to reach USD 4.71 billion by 2023 from USD 1.27 billion in 2018,at a CAGR of 29.91% between 2018 and 2023. Factors such as increase in awareness about passenger and vehicle safety, convenience offered by combination of satellite navigation technology and HUD system, increase in demand for connected vehicles and technologically advanced HUDs drive the demand for head-up displays.
Some of the major players operating in the head-up display market are as follows:
- Nippon Seiki (Japan)
- Continental (Germany)
- DENSO (Japan)
- BAE Systems (UK)
- Visteon (US)
- Pioneer Corporation (Japan)
- MicroVision (US)
- Thales (France)
- Garmin (Switzerland)
- Panasonic (Japan)
Conventional HUD held the largest share of the head-up display market in 2017.Conventional HUDs are widely used in commercial and defense airplanes and automobiles applications.
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Conventional HUDs in airplanes display information regarding position, radar information, flight path, acceleration, and real-time position, which helps pilots to react instantly.
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In this report, the head-up display market has been segmented on the basis of component, type, application, and geography. The report also discusses the drivers, restraints, opportunities, and challenges for the market growth.
It gives a detailed view of the market across 4 main regions—North America, Europe, APAC, and RoW. Value chain analysis has been included in the report, along with the key players and their competitive analysis in the head-up display ecosystem.
Key Target Audience:
- Original device manufacturers (ODMs)
- System integrators
- Head-up display original equipment manufacturers (OEMs)
- Raw material suppliers
- Assembly and packaging vendors
- Technical universities
- Government research agencies and private research organizations
- Research institutes and organizations
- Market research and consulting firms
The head-up display market based on application has been segmented into aviation and automotive. The market for automotive HUDs is primarily driven by the increase in adoption of advanced driving assistance systems by OEMs across vehicle types and consumer demand for in-vehicle safety features that potentially reduce collisions and injuries caused by human-driver errors.
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North America held the largest share of the head-up display market in 2017, in terms of revenue. Drivers responsible for the growth of the HUD market in North America are increase in awareness about active safety systems in automobile and aircraft manufacturing business, large customer base, and high disposable income of people propel the demand for premium and luxury cars equipped with HUDs,
which act as value added features for these cars. Europe may surpass the head-up display market in 2023.
Breakdown of primary participants:
- By Company Type: Tier 1 = 25%, Tier 2 = 35%, and Tier 3 = 40%
- By Designation: C-Level Executives = 35%, Directors = 25%, and Others = 40%
- By Region: Europe = 43%, APAC = 29%, North America = 14%, and RoW = 14%
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