The increased spending on programmatic advertising, advancements in technology offerings, and infrastructure expansions are the key driving factors for the digital out of home market. Increasing focus on business intelligence (BI) and rising market competitiveness is also fostering the growth of digital out of home market. Indoor applications involve environments with low ambient light. In indoor advertising, content needs to be managed and changed periodically because of the high customer interaction in various areas such as retail, hospitality, and healthcare. As the usage of products such as displays, media players, and projectors in retail and hospitality increases, the digital out of home market would also experience growth.
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The Digital Out of Home Market to Grow steadily at a CAGR of +12% during the forecast period.
The Global Digital Out of Home Market research report helps analyze the market on a global basis and also offers forecast and statistics in terms of revenue for the forecast period. This research study offers a detailed overview of the market dynamics that are expected to affect the overall industry in the coming few years.
The report has been well-organized applying primary and secondary research approaches.
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In addition, the study explains the impact of the key factors on the development and growth of the market through the forecast period. Promising opportunities in the global market have also been mentioned in the study.
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Companies Profiled in this report includes, JCDecaux, Clear Channel Outdoor Holdings Inc., Lamar Advertising Company, OUTFRONT Media, Daktronics, Prismview LLC, NEC Display Solutions Ltd., OOh!media Ltd., Broadsign International LLC, Stroer SE & Co. KGaA, Mvix Inc, Christie Digital Systems, Ayuda Media Systems, Deepsky Corporation Ltd., Aoto Electronics Co. Ltd
The global digital out of home advertising market is primarily driven by the adaption of digital advertising in the advertising sector and the advertisers are opting for digital out of home advertising in order for better brand recognition and penetration to consumers, as consumers spend most of their time outside commuting through subways buses, taxis and subways. With recent technological developments in the digital out of home advertising, the digital out of home advertising is being taken to a different level.
For instance, one of the prominent player Ocean Outdoors Media Eyes launched a new technology for digital out of home advertising where three LED screens along with cameras and sensors, which recognize the age group of people passing by the digital billboard, and displays as per the audience.
The report provides information on the diverse factors impacting the sales of the global Digital Out of Home market. These includes the trends, drivers, and restraints.
The significant growth opportunities in the market are also been studied and the ways these opportunities will raise the market growth have also been encapsulated.
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The report gives a SWOT analysis of the new projects in the global Digital Out of Home market, investment feasibility, development trends, and investment return analysis of these projects. Study of the market’s competitive background includes data facts and figures about foremost countries and suppliers’ capacity, cost-structures, production values, profits, and gross margins of key businesses operating in the market over the report’s forecast period.
The report also provides details such as product portfolio and specification, and contact data of the companies profiled in the market’s manufacturer analysis segment.
This research study is aimed at presenting a clear picture of the global market to the readers in order to help them is gaining a better understanding of this market. The report’s conclusion reveals the overall scope of the Global Digital Out of Home Market in terms of the viability of investments in the various segments of the market, along with an eloquent passage that outlines the viability of new projects that might succeed in the global market in the near future.
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Table of Contents
Global Digital Out of Home Market Research Report 2018
Chapter 1 Global Digital Out of Home Market Overview
Chapter 2 Global Economic Impact on Industry
Chapter 3 Global Market Competition by Manufacturers
Chapter 4 Global Production, Revenue (Value) by Region
Chapter 5 Supply (Production), Consumption, Export, Import by Regions
Chapter 6 Production, Revenue (Value), Price Trend by Type
Chapter 7 Market Analysis by Application
Chapter 8 Manufacturing Cost Analysis
Chapter 9 Industrial Chain, Sourcing Strategy and Downstream Buyers
Chapter 10 Marketing Strategy Analysis, Distributors/Traders
Chapter 11 Market Effect Factors Analysis
Chapter 12 Market Forecast
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