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Research report explores Canada's social media trends: adoption of smart devices to encourage individuals for browsing social media platforms

Consumer Market Research

Canadians are active social media users with the majority of consumers visiting certain platforms on a daily and weekly basis, with Facebook and YouTube driving much of the social media activity.


Regular visits to popular websites and portals news, entertainment, lifestyle, and fashion has encouraged citizens in Canada to access social networking platforms through various devices. With the increased browsing on social media platforms, the social media trends in Canada is becoming popular.

In its recently added research report titled, ‘Social Media Trends - Canada Make an Inquiry about this news - May 2018’, Market Research Hub provides imperative insights on the impact of various market trends that are being applied to ensure growth in the market.

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Growing adoption of smart devices such as smartphones and tablets have led citizens in Canada to explore social media platforms and connect with individuals and updates across regions.


Access to portable devices and internet connectivity enables individuals of various age groups to interact with experts and professionals from various industries and make important decisions.

Apart from the primary objective of academic learning on the internet, Canadian youth access various social media platforms to procure information on recent news, debates, social causes, and lifestyle.

The emergence of various apps that support social media has also led to significant rise in the use of social networking platforms in the country, as these apps offer a simplistic approach to multiple platforms use. In a recent announcement, Instagram confirmed that to improve user experience, it is about to introduce a new feature which will allow users to add musical tracks to the videos.

Alongside, Facebook is set to introduce dating feature to its app. These novel innovations are likely to enhance user experience.

Using social media as a marketing platform is gaining attention. Companies across industries are using social media networks as an advertising medium to reach their target audience.

Alternatively, Canadians also use social media platforms to interact with companies and brands. The communication system on social media platforms is transparent, enabling easy communication between brands and their target audience.

The process of giving customer feedback encourages them to use various social platforms. Additionally, this also benefits the companies to figure out necessary information about their target audience without conducting active surveys directed to gather subscriber information.

In order to remain updated about latest information related to coupons, deals, and offers, Canadians follow pages of brands and organizations. The rising importance of online marketing intensifies the need to execute social media marketing.

Companies are rapidly adopting social marketing tactics in order to ensure prominence, visibility, and durability, thus contributing to the growing need for social media. Posting photos and videos on social media has proved to be an effective soft sell tactic that Canadian brands are exploring to attain the objectives of brand awareness.

Followers of various brands pose for photographs using the commodity and subsequently post these pictures on social networking platforms. This encourages new followers for the brand and establishes customer loyalty.

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Report Components of Canada Social Media Trends

Vital information briefed in the research report identifies the market and presents a thorough understanding of the readers. The detailed summary of the report encapsulates the primary factors and the impact these factors have on the growth of the market.

Also, the report outlines a market definition to the readers that clearly describes the dynamics of the market and its various parameters. Along with a comprehensive description, and market definition, the report presents pivotal information pertaining to the ongoing developments and trends prevalent in the Canadian market, along with the factors which influence the customer’s purchase decisions.

Readers can use these data to formulate precise analysis that supports business decisions.

Key Outcomes of Canada Social Media Trends

Insights assimilated in the research report portrays detailed inferences with respect to various aspects prompting customer’s purchase decisions and the broad impact these have on the brand positioning of the company. Further, the report provides crucial information on customer responses on the marketing tactics practiced by leading companies in Canada.

Based on these insights, businesses can design accurate plans and elaborate strategies to launch their brand image and ensure customer retention.

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