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New report examines the Indian men grooming market expand their businesses with new investment

Consumer Market Research

India Men's Grooming market has valued around INR 8000 crore in the year 2016-17. It is comprised of men's shaving products, beard care products, fragrance, skin care products and hair care products.

Men's shaving products, fragrance and skin care have constituted more than 80% of the total men's grooming market. Men's hair care products will grow at highest growth rate during forecast period followed by skin care products.

India's men's grooming market is a creating business area with high improvement potential, owing to rising additional salary, industrious headway and presentation of new things in the market, creating media presentation, and extending awareness regarding grooming things among the male people of the country. 

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Major players operating in the sanitary napkin market of India are Gillette India Limited, Emami Limited, Hindustan Unilever Limited, Godrej Consumer Products Limited (GCPL), J.K. Helene Curtis India Ltd, Nivea India Private Limited, L'Oreal India Private Limited, Marico Limited, VI-John India Private Limited, Himalaya Drug Company Private Limited, ITC Limited, Zed Lifestyle Pvt. Ltd., Happily Unmarried Marketing Pvt. Ltd (Ustraa), Visage Lines Personal Care Pvt. Ltd., Man Arden, Procter & Gamble Hygiene and Health Care Limited.


India Men's Grooming Market provides a comprehensive analysis of the men's grooming market in India. The report offers a complete guide to the size and share of the market at a national level.

Along with historic data, it also provides the latest sales data - thus allowing you to identify the market segments driving growth. The report also identifies leading companies and brands, along with examining competition among them.

Forecasts through four years demonstrate how the market is set to change in coming years. Bonafide Research employs comprehensive and iterative research methodology focused on minimizing errors in order to provide the most accurate estimates and forecast possible. 

Considered for the Report:

Geography: India
Base Year: FY 2016-17
Estimated Year: FY 2017-18
Forecast Year: FY 2021-22

Objective of the study:

To present a global and Indian overview on men's grooming industry.
To analyze and forecast the market size of India men's grooming, in terms of value.
To define, classify and forecast men's grooming market on the basis of segments like shaving products, beard care, skin care, hair care, fragrance
To strategically profile leading players, which are operating in the men's grooming industry of India

Approach for the Report:

Bonafide Research performed primary as well as secondary research for this study. Initially, a list of manufacturers and suppliers operating in the sanitary napkin market of India were sourced through secondary sources.

With the identified companies and consumers, primary research was carried out which included conducting online surveys, competitor analysis and exhaustive personal interviews - both face to face as well as telephonic basis, to extract maximum information from participants like industry executives/ distributors or consumers. Primary research gave us an idea of company revenues, export, pricing, geographical presence, channel partner model, USP.

and also helped us to identify various small players who otherwise have less presence on the web. 

Bonafide Research seeks secondary data from third-party sources such as published articles, company websites, magazine articles, associations, trade journals, annual reports, government official websites and other paid database sources. In addition, data is also mined from a host of reports in our repository, as well as a number of paid databases of Indian government.

Using both primary and secondary information, Bonafide Research calculated the market size through a bottom-up approach, where manufacturers’ value sales data for different types of sanitary napkin products were recorded and subsequently forecasted for the future years.

Scope of the Report:

“India Men's Grooming Overview, 2017-2022'” discusses the following aspects of sanitary napkin market in India:
- Key Vendors in this market space

Intended Audience:

This report can be useful to Industry consultants, manufacturers, suppliers, associations & organizations related to sanitary napkin industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.
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