The convergence of high demand, evolving innovation and a low willingness from consumers to actually pay for apps creates a unique, dynamic market for mobile apps.
There is no doubt in the fact that mobile is constantly changing the life of people by changing the way people work. But then again, it is also true that in the present times mobile has no relevance without mobile apps.
Market Research Hub (MRH) has recently added a new research report to its massive repository, which offers a comprehensive analysis of the Mobile Apps market, covering the behaviors, preferences and habits of the consumer. The study is titled as “Mobile Apps - Canada - May 2018” in which historical analysis has been offered for the period 2013-17 and future projections have been offered for the period 2018-2024.
In this study, the primary focus is to provide a better understanding of the mobile app market and how consumers use apps in Canada. The findings are based on the results of this latest research and will help navigate a mobile app market that is unlike any other consumer product today, with the goal of uncovering opportunities for growth in this fast-paced industry.
Readers can expect holistic and comprehensive analysis of the Canada mobile apps landscape, which can be used for formulating effective business and product strategies.
Research Key Components and Market Snapshot
Initially, the report begins with mobile apps market overview and executive summary sharing key details with market-related data such as issues and opportunities, market factors as well as challenges. In addition, the report also offers a detailed competitive landscape, highlighting the launch activity and innovation; advertising and marketing activity of some of the leading players in the region.
Today, there are literally millions of mobile apps available to consumers who own a smartphone or tablet. Mobile apps are the best creation allow users to run specific pieces of software.
These software applications allow users to do everything from chatting with friends and ordering cabs, to paying bills and playing video games. In Canada, app usage is generally higher on smartphones than tablets.
The confluence of high demand, evolving innovation and a low willingness from consumers to actually pay for apps creates a unique, dynamic market. Opportunities present in this market include-
• Mobile apps connect people
• App usage differs on smartphones and tablets
• Preference for mobile apps is high than computer websites
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Still, there are some of the major issues in this market, such as most of the consumers aren’t willing to pay for mobile apps, device storage space can be a hurdle for app downloads; security and data tracking are concerns for app users.
Moving further, the major sections of the study covers key players strategies and how they are innovating to remain competitive in this market. Presently, new companies are thinking app-first.
Also, consumers are looking for content in their apps due to this app makers are trying to upgrade according to the demand.
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