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Eye tracking market determined to grow faster by 2023 illuminated by new report

Consumer Market Research

Latest Report Eye Tracking Market Published by Genesis Market Insight. This Eye Tracking Market report can be considered increasing the market growth factors. Reports in detail analysis fulfill the client requirements and can provide end to end industry information.

GLOBAL EYE TRACKING MARKET Make an Inquiry about this news was valued at USD 310 Million for the year 2017. Eye Tracking Market is further expected to grow at a CAGR of 27.16% from 2018 to reach USD 1.29 Billion by the year 2023.

North America region holds the highest market share in 2017. The Asia-Pacific region is also considered as the fastest growing market in the forecasted period.

The US is the major market in 2017 at country level and it is also further anticipated to grow at a steady pace in the next 5 years.

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Eyetracking, Inc. (US), Seeing Machines Ltd. (Australia), Tobii AB (Sweden), Smart Eye AB (Sweden), Sensomotoric Instruments GmbH (Apple Inc.) (Germany) are some of the top players in the Eye Tracking Market with Tobii AB holding a substantial market share in 2017.

Better global reach, at the operational level, is the main reason for holding this market share. Rising research and development expenses to satisfy the changing demands of end users, new product launches and organic growth strategies like collaboration & acquisition were a few techniques adopted by various manufacturers in last 5 years.


             Increasing demand for live & authentic data from different industry sectors


             Automation adopted by most industry sectors would reduce human involvement


             Increasing use of applications in the AR/VR Market


             Estimating the economies of scale

The segmentation done on the basis of Offering include Software, Hardware of which the Hardware segment is expected to hold the highest market share during the forecast period. The market share is due to the increasing demand for products headgears, head-mounted displays, and glasses.

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Segmentation done on the basis of Industry includes Automotive and Transportation, Healthcare and Research Labs, Consumer Electronics, Retail and Advertisement, Defense, and Aerospace segment of which Automotive and Transportation segment is expected to grow at the highest CAGR during the forecasted period. This growth is expected as automotive manufacturers like Audi & BMW are focusing on issues such as driver safety.

The product features include observing specifics of driver eyelid closure, eye gaze pattern and to warn the driver if the eyes are off the road to prevent mishaps.

By Offering




By Application

AR and VR

Human Behavior and Market Research

Assistive Communication

By Industry

Automotive and Transportation

Healthcare and Research Labs

Consumer Electronics

Retail and Advertisement

Defense, and Aerospace


By Region

North America




Key Market Players

Eyetracking, Inc.

Seeing Machines Ltd.

Tobii AB

Smart Eye AB

Sensomotoric Instruments GmbH (Apple Inc.)

Eyetech Digital Systems, Inc.

PRS in Vivo

Ergoneers GmbH

Sr Research Ltd.

Lc Technologies, Inc.

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News From

Genesis Market InsightsGenesis Market Insights
Category: Market Research Publishers and RetailersCompany about: Genesis Market Insights (GMI), is a subsidiary of Genesis Management & Market Research Pvt.Ltd. (GMMR) having a strong experience both in primary and secondary market research serving small to large scale enterprises across the globe. Established in 1993, GMMR has become a recommended brand for Market Research for various international and MNC Corporations with its strong data foundation. With its exhaustive research capabilities, strong analytics services and in-house data validation tools, ...
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