Apps are increasingly able to link virtual behaviour with the physical environment. This will lead to new opportunities for people to interact with services and brands, and opportunities for market players to monetise these interactions using sponsorships.
The global market has experienced a tremendous increase in the number of smartphone users. Along with this, the growing mobile software industry popularized the term application.
The distribution of mobile content and applications became a part of network operations. According to the latest analysis, the estimated global mobile App revenue continues to rise.
The Apple App store boasts close to 2 million of these apps while Google play has over 2.2 million Apps. This number is expected to increase in the future.
To elaborate further, Market Research Hub (MRH) has announced the inclusion of a new study titled “Mobile Devices Apps Market - UK - November 2017” to its wide repository. The study provides a precise overview of the market in U.K.
by analyzing consumer behaviors towards mobile apps, market trends, usage habits of consumers, leading companies & brands and their launch & activities in the recent years.
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Mobile Apps are internet applications designed to run on smartphones and other mobile devices. In the present time, software and hardware innovation is creating new ways the consumer can engage with mobile apps.
In particular, apps are increasingly able to link virtual behavior with the physical environment. This will lead to new opportunities for people to interact with services and brands, and opportunities for market players to monetize these interactions using sponsorships and real-world partnerships.
Presently, the most popular apps are social media and messaging apps.
This report on mobile device apps market offers insights on the growth of the market during 2012-2017, offering forecasts for the period 2017-2022. It is mainly based on Gross mobile app revenue for iOS and Google Play Store.
In the first part, the report starts by presenting an executive summary of market on the basis of consumer analysis, issues and insights and opportunities present in the market. According to the report, new monetization opportunities lead to steady growth, smartwatches offer new opportunities for app development.
Also, converging app functions and limited storage create a competitive market which is estimated to remain same until 2022.
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As per consumer perspective, Android operating system has the biggest reach, but spending behavior greatest amongst iOS users, especially young generation shows more regular app usage. Receptiveness to data sharing greater amongst iOS users.
Apart from that, owning a tablet also increases app engagement and spending. Currently, the number of apps that implement Virtual and Augmented Reality is on the rise.
This increase is expected to bring forth incredible outcomes in 2017 and the years to come. The report further adds that Entertainment & Leisure apps are most advertised.
Moreover, the research study also present information offering readers about companies and brand. Market players are pushing innovation in AR, Entertainment and leisure top adspend.
Also, Android Go is another attempt to break into emerging markets.
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