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Research report explores the global digital signage systems market in the retail industry

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Digital signage systems are digital displays, managed by CMS and used for advertising, marketing, and sales applications.

About Digital Signage Systems

Digital signage systems are individually addressable or centrally managed for displaying text, videos, and animated messages for information, entertainment, merchandising, and advertising to the target audience. Signages are the primary tools used by corporates and businesses to display contents required to be conveyed to target audience.

Digital signage is a sub-segment of signages, used to convey messages, videos, and images in a digital format. The retail industry is one of the major segments witnessing an extensive adoption of digital signage systems to influence the buying behavior of target audience.

This is achieved by promoting brand names and related products and services at several points of sale (POS) with attractive displays of offers, new products, and enhanced services.

Research analysts forecast the global digital signage systems market in the retail industry to grow at a CAGR of 9.63% during the period 2017-2021.

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Covered in this report 
The report covers the present scenario and the growth prospects of the global digital signage systems market in the retail industry for 2017-2021. To calculate the market size, the report considers the sales/volume/value and retrofit/replacement/services market.

The market is divided into the following segments based on geography: 
• Americas

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Global Digital Signage Systems Market in the Retail Industry 2017-2021, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years.

The report also includes a discussion of the key vendors operating in this market. 

Key vendors 
• DynaScan Technology
• LG Electronics
• NEC Display Solutions
Other prominent vendors 
• ASUSTeK Computer
• Barco 
• Daktronics
• Extron Electronics
• Esprit Digital
• Koninklijke Philips
• NanoLumens
• NEXCOM International
• Panasonic Corporation of North America
• PixelFLEX
• Peerless-AV
• Sharp Electronics
• Verifone Media
Market driver 
• Advantages of digital signages over traditional advertising tools
• For a full, detailed list, view our report 

Market challenge 
• Installation of digital signages on existing infrastructure
• For a full, detailed list, view our report 

Market trend 
• Growing use of anti-reflective technology
• For a full, detailed list, view our report 

Key questions answered in this report 
• What will the market size be in 2021 and what will the growth rate be?
• What are the key market trends?
• What is driving this market?
• What are the challenges to market growth?
• Who are the key vendors in this market space?

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