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Research details developments in the best practices in retail: Beacons

Beacons can be utilized to enhance customer engagement including sales, and enhance the shopping experience in stores.

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SUMMARY

WiseGuyReports published new report, titled “Best Practices in Retail: Beacons”.

"Best Practices in Retail: Beacons", report discusses how different retailers can benefit from beacons and the challenges they face, with advice provided for IT vendors. 

Since beacons can communicate with shoppers’ devices by sending notifications regarding offers and coupons, they are an innovative technology for attracting customers.

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To determine viable usage cases for beacons, this report analyzes multiple best practice approaches from different retailers.

Beacons can bring the benefits of digital commerce to physical stores by providing location-based communication to customers' mobile devices primarily for targeted proximity marketing and communication. Retailers are increasingly interested in rolling out beacons in combination with mobile apps for creating a better omnichannel experience.

The report includes – 

- Overview of Japan's macro-economic landscape: Detailed analysis of current macro-economic factors and their impact on Japan’s foodservice market including GDP per capita, consumer price index, population growth and annual household income distribution. 
- Growth dynamics: In-depth data and forecasts of key channels (QSR, FSR, Coffee & Tea Shops, Pubs, Clubs and Bars) within Japan's foodservice market, including the value of the market, number of transactions, number of outlets and average transaction price. 
- Customer segmentation: identify the most important demographic groups, buying habits and motivations that drive out-of-home meal occasions among segments of the Japanese population. 
- Key players: Overview of market leaders within the four major channels including business descriptions and number of outlets. 
- Case Studies: Learn from examples of recent successes and failures within the Japanese foodservice market.

 

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Scope

- Beacons are mainly used to enhance customer engagement in stores, and can enhance the shopping experience by allowing ultra-personalized offers and simple timely interactions with customers which also drives sales 
- In addition to marketing, the technology can be utilized to capture customer-related data for analysis, and to communicate practical information such as product contents and whereabouts in a store 
- Through beacons, retailers can gain insight into shoppers’ preferences and their buying behavior, which further helps to upsell products

Key points to buy

- Get a detailed understanding of the usage and importance of in-store beacon solutions in retail. This report can help you pitch solutions to retailers that include beacon technology and to gain insight into retailers' priorities and challenges.

Table of Contents 

Introduction 
Report Guide 
Executive Summary

Macroeconomic Context 
GDP and Consumer Price Index 
Population and demographic highlights 
Annual household income distribution

Introducing the Consumer Segments 
Consumer segment profiles and key identification metrics 
Segment engagement overview in four key profit sector channels

..CONTINUED

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