Financial Services & Insurance Research News

New report examines the insurance company profile: Vitality

Financial Services Market Research

Owned by Discovery Holdings, Vitality is a health and life insurer that has approached the UK market in an innovative way by utilizing wearable tech to offer policies to those consumers adopting a healthy lifestyle.

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WiseGuyReports published new report, titled “Insurance Company Profile: Vitality”.

"Insurance Company Profile: Vitality", company profile provides a comprehensive review of Vitality and its UK business. This includes its structure, its performance in both the commercial and personal lines markets, as well as its marketing and distribution strategy.

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Launched in 2015, the Vitality brands offer rewards to customers for meeting their individual health goals.

This profile explores Vitality’s approach and offers a review of the company, its business structure and strategy, its financial performance, and a SWOT analysis.

Key Questions Answered

- What are Vitality’s key differentiators? 
- What are Vitality’s strengths and weaknesses? 
- What opportunities and challenges does the company face going forward?


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- Discovery joined the UK market in 2007, in a joint venture with PruHealth and PruProject. In 2015 Discovery bought 100% of the shares and became VitalityHealth and VitalityLife.

Collectively, VitalityHealth and VitalityLife cover close to 1 million lives. 
- Vitality’s success in using wearable technology to create sophisticated pricing structures based on a policy holder’s wellbeing is likely to pave the way for much greater use of wearable technology in the health insurance industry.

Key points to access

- Learn about Vitality’s organizational structure and its core business segments. 
- Gain insight into the strengths, weaknesses, opportunities, and threats Vitality faces going forward. 
- Understand the group's strategy.

Table of Contents 

Discovery Holdings: A Global Overview 
Corporate Structure 
Historic Milestones 
What does Discovery do today? 
Vitality Life 
Vitality Health

Vitality Rewards 
Advertising Expenditure 
Future Strategy

Vitality Health

SWOT Analysis 


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