Indian payments industry is largely dominated by cash-based transactions.
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The banking industry in the country was majorly branch-based till 2014.
Later, there was a considerable growth in the branch-less channels of banking, which has further explored into digital payments in both rural and urban regions. Indian digital payments industry is expected to reach $700 billion by 2022 in terms of value of transactions.
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It is expected that more than 80% of the urban population in India will adopt digital payments as a part of their routine by 2022, and 70% of the retail chains will adopt the same. The reduced transaction charges and the degree of ease of cash transfers associated with the electronic fund transfers and mobile banking will further drive the growth of digital payment systems in India.
Also, the Indian Government is bringing positive policy framework such as Goods and Services Tax (GST), financial inclusion, improving digital infrastructure, launching payment systems such as aadhar enabled payments, UPI, and others which are supporting the digital payments industry. In 2016, Indian Government made a significant move, i.e.
demonetization, to curb black money circulation within the country and to increase digital payment penetration. It is a phenomenal step made by India towards improving cashless economy, resulting in sharp increase of several digital payment channels in the country.
According to Research, the “Digital Payment Systems Market in India” market will witness a CAGR of 58.90% during the forecast period FY2017–FY2023. The market is segmented by digital payment system types and regions. The digital payment system types include mobile wallets, internet banking, mobile banking, PoS, and others.
The regions covered in the report are urban and rural regions; currently, urban region segment holds the major market share followed by rural segment.
Digital Payment System: Mobile Wallets Analysis
Mobile Wallets; India’s mobile wallet ecosystem is yet to be competitive, however major e-commerce and telecom companies are fuelling this industry through business expansion. Also, a strong regulatory support is yet to come into force for the exponential growth of digital payments ecosystem in India.
The changing customer behavior, increasing internet penetration rate, and government policies are fueling the industry which is indirectly supported by the growing demand for P2P payments, e-commerce platforms, utility bill payments, and others. The development of digital infrastructure in India stands out by providing a strong technological ecosystem for the digital payments industry.
Some of the leading companies covered in the ‘Digital Payment Systems Market in India’ report are Paytm, MobiKwik, PayUmoney, Airtel Money, Vodafone Mpesa, Idea Money, Stank Bank Buddy, HDFC Bank PayZapp, ICICI Bank Pockets, Axis Bank LIME, Freecharge, PhonePe, Samsung Pay, and others
The report gives insights about various modes of electronic fund transfer – Mobile Banking, Digital Payment Methods, Mobile Wallets, Payment Banks, and others.
The study offers a comprehensive analysis of the “Digital Payment Systems market in India”. Bringing out the complete key insights of the industry, the report aims to provide an opportunity for players to understand the latest trends, current market scenario, government initiatives, and technologies related to the market.
related to the market. In addition, helps the venture capitalist in understanding the companies better and take informed decisions.
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Table of Contents
1 Industry Outlook 10
1.1 Industry Overview 10
1.2 Industry Trends 11
1.3 Pest Analysis 12
2 Report Outline 12
2.1 Report Scope 12
2.2 Report Summary 13
2.3 Research Methodology 14
2.4 Report Assumptions 14
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3 Market Outlook 15
3.1 Overview 15
3.2 Market Definition – Research 15
3.3 Market Trends 15
3.4 Market Segmentation 16
3.5 Porter (5) Five Forces 17
4 Market Characteristics 18
4.1 Evolution 18
4.2 Ecosystem 19
4.3 Market Dynamics 19
4.3.1 Drivers 20
18.104.22.168 Rapid expansion of digital technologies 20
22.214.171.124 To create competitive advantage 20
126.96.36.199 The evolution in customer behaviour 21
188.8.131.52 Reduced transaction charges 21
184.108.40.206 Government initiatives 21
4.3.2 Restraints 21
220.127.116.11 Lack of payment processing infrastructure 21
18.104.22.168 Unable to process higher amount of transactions 21
4.3.3 Opportunities 22
22.214.171.124 India’s Digital Payments Revolution 22
126.96.36.199 Hidden opportunities in the rural markets through localization 22
188.8.131.52 Contactless Payments: Wearable Technology 22
4.3.4 DRO-Impact Analysis 23
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