Financial Services & Insurance Research News

Discover the digital innovation in insurance market

Financial Services Market Research

Need to overhaul traditional business models, cost reduction, increased efficiency, and rise in profit margin drive the global digital innovation in insurance market.

Insurance companies have shifted to adoption of transformative digital technologies to help support current income and revenue opportunities. Digital platforms enable personalization and strengthen connections with customers by providing new offerings and services.

Digital platform allows access to deeper insights from data analytics, and applies it to new business models to reduce risk and fraud, and improve segmentation and reduce fraud.

However, insurance companies are yet to fully capitalize upon the transformative power of digital technology, and many are still in the process to develop digital strategies that align with their business objectives.

Use of digital channels to create new products and services presents a major opportunity for market development market.

The global digital innovation in insurance market is segmented on the basis of insurance type, technology, and region. Insurance types covered in this study include health insurance, motor insurance, home insurance, travel insurance, commercial insurance, and others (personal accident insurance, marine (cargo) insurance, and rural).

Based on technology, the market is divided into cloud computing, Internet of Things (IoT), advanced analytics, telematics, and others (digital platforms, GPS, mobile phones, drones, blockchain, smart contracts, and artificial intelligence). Based on region, it is analyzed across North America, Europe, Asia-Pacific, and LAMEA.

Key players operating in this market are AXA, Zurich, China Life Insurance Company Ltd., Berkshire Hathaway Inc., Prudential Financial, Inc., UnitedHealth Group, Munich Re Group, ASSICURAZIONI GENERALI S.P.A., JAPAN POST HOLDINGS Co., Ltd., and Allianz.

Digital Innovation In Insurance Market Key Segments:

By Insurance Type

  • Health Insurance

  • Motor Insurance

  • Home insurance

  • Travel Insurance

  • Commercial Insurance

  • Others (Personal Accident Insurance, Marine (Cargo) Insurance, and Rural)

By Technology

  • Cloud Computing

  • Internet of Things (IoT)

  • Advanced Analytics

  • Telematics

  • Others (Digital Platforms, GPS, Mobile Phones, Drones, Blockchain, Smart Contracts, and Artificial Intelligence)

By Region

  • North America

  • U.S.

  • Canada

  • Mexico

  • Europe

  • UK

  • Germany

  • France

  • Russia

  • Rest of Europe

  • Asia-Pacific

  • China

  • India

  • Japan

  • Australia

  • Rest of Asia-Pacific


  • Latin America

  • Middle East

  • Africa

Key Market Players Profiled In The Report

  • AXA

  • Zurich

  • China Life Insurance Company Ltd.

  • Berkshire Hathaway Inc.

  • Prudential Financial, Inc.

  • UnitedHealth Group

  • Munich Re Group



  • Allianz

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