Porters Five Forces model of the industry illustrates the potency of the buyers & suppliers participating in the market.
The advancement in mobile technology and increased smartphone penetration have led to significant growth in the global mobile commerce market. Further, with the increase in disposable income, growth in internet penetration, and affordable smartphones, especially in the emerging economies, the consumer base of M-Commerce has widened to a great extent.
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Purchase and/or sale of goods and services via mobile platforms has increased the businesses globally, creating technologies and applications for mobile users to increase productivity and profitability. The buying behavior of consumers has changed as they resort to impulse purchase through mobile and online platforms.
Global businesses try to leverage this as an opportunity to expand their customer base through brand loyalty by increasing the awareness of M-Commerce through cashback/discount offers on mobile wallets and credit/debit cards. High competition is witnessed in this market due to the presence of established global players through heavy investments and intensive promotional activities.
The M-Commerce market is expected to grow at a significant rate and is expected to continue to evolve in the near future.
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The M-Commerce market is segmented in this report based on transaction, payment mode, type of user, and region. Based on transaction, it is bifurcated into M-Retailing, M-Ticketing, M-Billing, and others (M-Booking, M-Wallet, and others).
Based on payment mode, it is classified as near field communication (NFC), premium SMS, wireless application and protocol (WAP) and direct carrier billing. Based on type of user, it is divided into smart device users and feature phone users.
The M-Commerce market is analysed across four regions, namely, North America, Europe, Asia-Pacific, and LAMEA.
The M-Commerce market comprises vendors, such as Alibaba Group Holding Ltd., Amazon.com, Apple Inc., ASOS.com, Bank of America Corp., Barnes & Noble Inc., BlackBerry Ltd., Costco Wholesale Corp., eBay Inc., Google Inc., MasterCard Inc., Microsoft Corp., Netflix Inc., Office Depot Inc., PayPal Holdings Inc., Rakuten Inc., Sears Holdings Corp., Staples Inc., Target Corp., Visa Inc., Wal-Mart Stores Inc. and Zynga Inc.
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