The gift cards market is in its growth phase, and is expected to grow at a CAGR of 15.7% during the forecast period. Organizations focus on improving their product offering to cater to the rise in market demands, which drive the market growth during the forecast period. Europe was the highest shareholder in terms of revenue, while Asia-Pacific is expected to grow at the highest CAGR during the forecast period.
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Europe generated the highest revenue in 2016 due to adequate technological development for the adoption of gift cards. The Asia-Pacific gift cards market is expected to grow at the highest rate during the forecast period, owing to the growth of retail industry, remarkable economic growth in Southeast Asia, India, & other economies and growth in trend of integrated payment technologies.
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