The foodservice market is evolving, with channel boundaries becoming increasingly blurred.
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Japan The Future of Foodservice to 2020", published by GlobalData, provides extensive insight and analysis of the Japanese Foodservice market over the next five years (2015-2020) and acts as a vital point of reference for operators or suppliers.
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Sales value in the Japanese foodservice profit sector grew at a CAGR of 1.2% between 2013 and 2015, and growth is forecast to continue at a similar rate to 2020. Slow growth reflects relatively low consumer confidence and slow investment by operators in new locations.
However, there are still a significant number of affluent consumers who are willing to spend.
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Operators are offering products and formats that overlap channel lines, including the provision of alcohol in QSR, and the introduction of FSR concepts in the coffee and tea shop channel.
Technology and convenience will also continue to drive a significant proportion of visits to the market.
The report includes
Overview of Japan's macro-economic landscape: Detailed analysis of current macro-economic factors and their impact on Japan’s foodservice market including GDP per capita, consumer price index, population growth and annual household income distribution.
Growth dynamics: In-depth data and forecasts of key channels (QSR, FSR, Coffee & Tea Shops, Pubs, Clubs and Bars) within Japan's foodservice market, including the value of the market, number of transactions, number of outlets and average transaction price.
Customer segmentation: identify the most important demographic groups, buying habits and motivations that drive out-of-home meal occasions among segments of the Japanese population.
Key players: Overview of market leaders within the four major channels including business descriptions and number of outlets.
Case Studies: Learn from examples of recent successes and failures within the Japanese foodservice market.
Growth in the Japanese foodservice profit sector was almost entirely driven by growth in transactions as opposed to growth in outlets. Multiple channels saw negative outlet growth between 2013 and 2015, reflecting a lack of operators investing in new locations.
As operators compete for fewer consumers, channel boundaries are becoming increasingly blurred. Products and service formats normally associated with a distinct channel are being co-opted by operators in other channels.
Examples of this include the provision of alcohol in QSR and full service in the coffee and tea shop channel.
Convenience will continue to be a significant driver of growth across channels to 2020. Technology is expected to have an increasing influence in the sector with consumer loyalty schemes and marketing becoming smartphone-based.
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Reasons to access
Specific forecasts of the Japanese foodservice market over the next five years (2015-2020) will give readers the ability to make informed business decisions through identifying emerging/declining markets.
Consumer segmentation detailing the desires of known consumers among all major foodservice channels (QSR, FSR, Coffee & Tea shops, Pubs, Clubs and Bars) will allow readers understand the wants and needs of their target demographics.
Relevant case studies will allow readers to learn from and apply lessons discovered by emerging and major players within Japan's foodservice market.
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