Denmark The Future of Foodservice to 2020", published by GlobalData, provides extensive insight and analysis of the Danish Foodservice market over the next five years (2015-2020) and acts as a vital point of reference for operators or suppliers.
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An apparent end to Denmark’s ‘stop-start’ economic climate has created a post-recessionary resilience among Danish consumers. As such, the country’s profit sector foodservice grew at a CAGR of 3.1% between 2013 and 2015, making it the fastest growing Scandinavian market.
In response, both long standing operators (McDonald’s, KFC) and more recent entrants (Hwy 55, Subway, Max Burger) have announced plans to expand their presence in the market, creating a ‘space race’ for desirable locations.
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Future prosperity is, however, threatened by stubbornly low levels of inflation and high household debt. Despite a general preference towards independents among consumers, the Danish foodservice market is expected to become further consolidated.
This is largely due to wider Europe’s fragile economic climate, with operators seeking the financial safety and shared marketing efforts provided by chains.
The report includes
Overview of the Danish macro-economic landscape: Detailed analysis of current macro-economic factors and their impact on Romania’s foodservice market including GDP per capita, consumer price index, population growth and annual household income distribution.
Growth dynamics: In-depth data and forecasts of key channels (QSR, FSR and pubs, clubs & bars) within the Danish foodservice market, including the value of the market, number of transactions, number of outlets and average transaction price.
Customer segmentation: identify the most important demographic groups, buying habits and motivations that drive out-of-home meal occasions among segments of the Danish population.
Key players: Overview of market leaders within the three major channels including business descriptions and number of outlets.
Case Studies: Learn from examples of recent successes and failures within the Danish foodservice market.
Danish consumers maintain a lowered tendency to eat outside the home, a characteristic shared by other Scandinavian and Nordic markets.
The Danish QSR market has undergone a period of evolution, and premiumization is a notable trend among both new entrants and long-standing incumbent operators. Subsequent menu changes have created brand positioning issues among operators that had historically built their success through indulgence-led fast food.
The general high cost of eating out has cemented the need for saver-menus among operators in order to attract younger urbanites.
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Reasons to access
Specific forecasts of the Danish foodservice market over the next five years (2015-2020) will give readers the ability to make informed business decisions through identifying emerging/declining markets.
Consumer segmentation detailing the desires of known consumers among all major foodservice channels (QSR, FSR, pubs, clubs & bars) will allow readers understand the wants and needs of their target demographics.
Relevant case studies will allow readers to learn from and apply lessons discovered by emerging and major players within the Danish foodservice market.
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