Food & Beverage Market Research News

Colombia's foodservice market business decisions through identifying emerging/declining markets made available by top research firm

Food & Beverage Market Research

The Colombian economy has made a strong recovery since the 2008 financial crisis. GDP per capita has been steadily rising, at a CAGR of over 5% in recent years, and the foodservice sector has been a clear beneficary of this trend.

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"Colombia The Future of Foodservice to 2021", published by GlobalData, provides extensive insight and analysis of the Colombian Foodservice market over the next five years (20162021) and acts as a vital point of reference for operators or suppliers.

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From 20142016, the value of the sector increased at a CAGR of 3.4%, from COP 34.2 trillion to COP 36.6 trillion.

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However, due to a weakening of the Colombian peso over this period, this was a contraction at CAGR 16.2% in US dollars.

The foodservice sector is forecast a marginally accelerated CAGR of 3.6% during 20162021, and is expected to be valued at COP 43.6 trillion by 2021.

The QSR, FSR and pubs, clubs and bar channels accounted for approximately 69.7% of the total sales value of the sector in 2016. The pub, club and bar channel is the largest by a substantial margin, represening 41.0% of the sales value of the sector.

Growth has been, and will to continue to be driven by rising transaction numbers, with the potential for outlet growth hampered by urban areas approaching saturation. Bogotá currently generates roughly a quarter of the country's GDP, so the largest growth opportunities will be found in the surrounding areas.

However, grand infrastructure projects are due to be launched in future years, which should see growth of satellite towns, providing alternative growth opportunities.

The report includes
Overview of Colombia's macroeconomic landscape: Detailed analysis of current macroeconomic factors and their impact on Colombia's foodservice market including GDP per capita, consumer price index, population growth and annual household income distribution.
Growth dynamics: Indepth data and forecasts of key channels (QSR, FSR, Pubs, Clubs and Bars) within Colombia's foodservice market, including the value of the market, number of transactions, number of outlets and average transaction price.
Customer segmentation: identify the most important demographic groups, buying habits and motivations that drive outofhome meal occasions among segments of the Colombian population.
Key players: Overview of market leaders within the three major channels including business descriptions and number of outlets.
Case Studies: Learn from examples of recent successes and failures within the Colombian foodservice market.

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Colombia has an unusually prominant retail sector, with a 14.9% market share. There is great competition between the QSR and retail channels.

This is primarily due to the thriving bakery subchannel (in Retail), whose average transaction value is roughly half that of the QSR channel. This popularity is a consequence of the country's stark wealth inequality, prompting lowincome consumers to favor bettervalue options.
Some QSR operators are beginning to position themselves as more upmarket, with higher quality menu items at a standard reminiscent of the FSR channel, and a dinein atmosphere which is halfway between QSR and FSR. The channel is therefore expected to become more flexible, offering more varied experiences and appealing to a wider consumer demographic.
Despite its dominance in the foodservice sector, the pub, club and bar channel is forecast acclerated growth during 20162021, at a CAGR of 3.4%. Rising disposable incomes and a steadily growing economy will help drive an increase in alcoholic beverage sales.

The recent success of a brewrey serving a range of beers and ales in a Britishstyle pub, indicates growth opportunities to be found in pursuing similar ventures.

Reasons to access
Specific forecasts of the Colombian foodservice market over the next five years (20162021) will give readers the ability to make informed business decisions through identifying emerging/declining markets.
Consumer segmentation detailing the desires of known consumers among all major foodservice channels (QSR, FSR, Pubs, Clubs and Bars) will allow readers to understand the wants and needs of their target demographics.
Relevant case studies will allow readers to learn from and apply lessons discovered by emerging and major players within Colombia's foodservice market.

Companies Mentioned:
El Corral
Bogotá Beer Company

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