A change is taking place at the breakfast table of an average urban Indian household which is nothing short of a revolution. The home-made idli is being replaced by a packaged branded ready-to-cook batter.
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A bowl of cereal is elbowing out the hot-from-the pan aloo paratha. Even the regular quick-fix kanda-poha is being shoved aside by multi-grain oats flaunting health benefits.
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While many bank heavily on urban consumption to rise on the back of health offerings like oats and muesli, others keep a close eye on opportune ethic breakfast eats.
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According to “India Breakfast Cereal Market Outlook, 2021”, India’s breakfast cereal market was growing with a CAGR of 22.07% over last five years. Kellogg’s India, Bagrry and PepsiCo Quaker are the three leading companies capturing more than 75% of the market.
Owing to urbanization and increased income of people, western India has the largest market share in breakfast cereals, followed by north and south. The breakfast cereal market is divided into hot cereals viz.
mostly oats, but also oat bran and wheat bran, and ready-to-eat (RTE) cold cereals viz. corn, wheat flakes, and muesli.
In India we prefer hot breakfasts so hot cereals are growing at a faster pace than ready to eat cold cereals. Nowadays, manufacturers have a range of brands appealing separately to kids, adults and the entire family.
Cornflakes, as a category dominates the market with highest market share whereas other cereals like oats and muesli add up for the rest. Oats and muesli, as a category, are growing much faster than cornflakes as people are getting more health conscious and venturing into even healthier foods.
The primary consumers for breakfast cereals continued to be urban consumers. This was because urban consumers prefer a fast arrangement for breakfast due to their lifestyles, and breakfast cereals, especially flakes, provide exactly that.
To some extent, of course, the market is self-propelled, thanks to higher spending power and hectic lifestyles. The other big reason is the widespread communication on health, especially on the rising incidence of cardiovascular diseases, diabetes and obesity in Indians.
Not only are influencers such as doctors, nutritionists and the media passing on these messages, the companies assiduously themselves play the health card in all their communication. Thus, Indian consumers are moving towards convenient and healthier life style thus making the breakfast cereal as an important category in food and beverage industry.
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Key points in table of content
- Executive Summary
2. Global Breakfast Cereal Market Outlook
2.1. Market Size By Value
2.1.1. Overall Market
2.1.2. Ready-To-Eat (RTE) Breakfast Cereal Market
2.1.3. Hot Breakfast Cereal Market
2.2. Market Share
2.2.1. By Company
2.2.2. By Region
2.2.3. By Segment
2.2.4. By Sales Channel
3. India Breakfast Cereal Market Outlook
3.1. Market Size By Value
3.2. Market Share
3.2.1. By Company
3.2.2. By Region
3.2.3. By Segment
3.2.4. By Product Type
3.2.5. By Sales Channel
4. India Ready-To-Eat (RTE) Breakfast Cereal Market Outlook
4.1. Market Size By Value
4.1.1. Overall Market
4.1.2. Adult Breakfast Cereal Market
4.1.3. Children Breakfast Cereal Market
4.1.4. Cornflakes Market
4.1.5. Muesli Market
4.2. Market Share
4.2.1. By Product Type
5. India Hot Breakfast Cereal Market Outlook
5.1. Market Size
5.1.1. Overall Market
5.1.2. Oats Market
5.2. Market Share
5.2.1. By Company
5.2.2. By Product Type
6. Pricing Analysis
7. India Economic Snapshot
8. Policy & Regulatory Landscape
9. Trade Dynamics
10. Channel Partner Analysis
11. India Breakfast Cereal Market Dynamics
11.1. Key Drivers
11.2. Key Challenges
12. Market Trends & Developments
12.1. Oats Gaining Immense Popularity
12.2. Introduction of Traditional and Fruit Flavoured Cereal Products
12.3. Health and Convenience
12.4. Noodle Ban Provoking Sales of Other Breakfast Options
12.5. Discounts and Offers Triggering Sales
13. Competitive Landscape
13.1. Porters Five Forces
13.2. Company Profiles
13.2.1. PepsiCo India Holdings Pvt. Ltd.
13.2.2. Nestle India Pvt. Ltd.
13.2.3. Kellogg’s India Pvt. Ltd.
13.2.4. Bagrry’s India Limited
13.2.5. GSK Consumer Healthcare Limited
13.2.6. MTR Foods Pvt. Ltd.
13.2.7. Hindustan Unilever Limited
13.2.8. Marico Limited
13.2.9. Britannia Industries Limited
13.2.10. Mohan Meakin Limited
14. Strategic Recommendations
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