Consumer and Market Insights: Top Growth Opportunities for Dairy & Soy in China provides an overview of the meat market, analyzing market data, demographic consumption patterns within the category, and the key consumer trends driving consumption.
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The report highlights top growth opportunities for meat market in China and outlines new product development that effectively targets the most pertinent consumer need states, and offers strategic recommendations to capitalize on evolving consumer landscapes.
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Inner Mongolia Mengniu Dairy Industry Co. Ltd.
Want Want China Holdings Ltd.
Bright Food (Group) Co.
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Vitasoy International Holding
Heilongjiang Wondersun Healthy Food Co. Ltd.
Beijing Sanyuan Foods Co. Ltd.
Yakult Honsha Co. Ltd.
Groupe Danone S.A.
This report identifies the key demographic groups driving consumption, and what motivates their consumption. When combined with an in-depth study of market and category dynamics, readers are able to identify key opportunities, and what they need to do in order to target them.
The report uses a unique method of quantifying consumer trends to highlight the degree of influence they have on consumption within the category. The report also identifies the most important trends within the market and shows whether beliefs over what influences consumer behavior within the category are accurate.
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Key consumer demographic groups driving consumption within the Chinese market. The figures showcase the number of times consumers of specific ages and gender consume Dairy & Soy, as well as identifying whether these demographic groups "over" consume in the category (i.e.
they account for a higher proportion of occasions than the proportion of society they represent overall)
A study of market value and volumes over 2011-2016 for China, supplemented with category, brand and packaging analysis that shows the current state of the market, and how it will evolve over the 2016-2021 period
The degree of influence that the 20 key consumer trends identified by GlobalData have on Dairy & Soy consumption volumes, with granular analysis on the extent that degree of influences varies between gender and age group
Insight into the implications behind the data, and analysis of how the consumer needs will evolve in the short-to-medium term future
Examples of international and China-specific product innovation targeting key consumer needs
China’s Dairy market is forecast to see strong continued growth through to 2021, making it a key opportunity for dairy producers.
The Chinese Dairy market has seen increasing premiumization across all sector categories.
Private label penetration is relatively low in the Chinese Dairy market but the Private Label CAGR growth between 2011 and 2016 is significantly stronger than the name brand CAGR.
Dairy consumption is centered on younger consumers. These consumers, having grown up in the age of globalization and Western influence, have much more positive perceptions of dairy products, especially in regards to benefits to health.
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This report brings together consumer analysis and market data to provide actionable insight into the behavior of China's Dairy & Soy consumers.
This is based on GlobalData's unique consumer data, developed from extensive consumption surveys and consumer group tracking, which quantifies the influence of 20 consumption motivations in the Dairy & Soy sector.
Category, brand, and packaging dynamics are also examined.
This allows product and marketing strategies to be better aligned with the leading trends in the market.
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