The report highlights top growth opportunities for meat market in UAE and outlines new product development that effectively targets the most pertinent consumer need states, and offers strategic recommendations to capitalize on evolving consumer landscapes.
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Consumer and Market Insights: Top Growth Opportunities for Dairy & Soy in the UAE provides an overview of the meat market, analyzing market data, demographic consumption patterns within the category, and the key consumer trends driving consumption.
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Al Ain Dairy Farm
Al Rawabi Dairy Company LL.C.
The Kraft Heinz Company
Gulf and Safa Dairies Co.
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Fonterra Co-Operative Group
Groupe Danone S.A.
This report identifies the key demographic groups driving consumption, and what motivates their consumption. When combined with an in-depth study of market and category dynamics, readers are able to identify key opportunities, and what they need to do in order to target them.
The report uses a unique method of quantifying consumer trends to highlight the degree of influence they have on consumption within the category. The report also identifies the most important trends within the market and shows whether beliefs over what influences consumer behavior within the category are accurate.
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Key consumer demographic groups driving consumption within the UAEese market. The figures showcase the number of times consumers of specific ages and gender consume Dairy & Soy, as well as identifying whether these demographic groups "over" consume in the category (i.e.
they account for a higher proportion of occasions than the proportion of society they represent overall)
A study of market value and volumes over 2011-2016 for UAE, supplemented with category, brand and packaging analysis that shows the current state of the market, and how it will evolve over the 2016-2021 period
The degree of influence that the 20 key consumer trends identified by GlobalData have on Dairy & Soy consumption volumes, with granular analysis on the extent that degree of influences varies between gender and age group
Insight into the implications behind the data, and analysis of how the consumer needs will evolve in the short-to-medium term future
Examples of international and UAE-specific product innovation targeting key consumer needs
The UAE is a relatively small Dairy market, though it is forecast to see strong growth over 2016 to 2021, a strengthened growth rate compared to the previous five years.
Value for money is the main driver in the Dairy & Soy Food market in the UAE, with most categories growing at similar rates in value and volume.
Dairy & Soy Food products with health and wellness claims were worth nearly US$400.0 million in 2016, and this market is expected to grow at a 24.9% increase over the next five years.
UAE consumers are increasingly concerned about the fat and cholesterol content of the food and drink they consume, therefore brands are targeting these consumers by launching low fat and fat free Dairy options.
Reasons to access
This report brings together consumer analysis and market data to provide actionable insight into the behavior of UAE's Dairy & Soy consumers.
This is based on GlobalData's unique consumer data, developed from extensive consumption surveys and consumer group tracking, which quantifies the influence of 20 consumption motivations in the Dairy & Soy sector.
Category, brand, and packaging dynamics are also examined.
This allows product and marketing strategies to be better aligned with the leading trends in the market.
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