Middle East and Africa Pet Food Nutraceuticals Market was worth $0.35 billion in 2016 and estimated to be growing at a CAGR of 3.48%, to reach $0.41 billion by 2021.
The health conscious user perceives nutrition enabled foods as a substitute to healthcare expenses, thereby driving the growth of the nutraceutical market.
The pet food nutraceuticals market is characterized as dietary supplements, functional or medicinal food products that supply a source of a standard vital nutrient, like calcium or vitamin A. They are meant to function as supplements and guarantee the nutritional wholeness of the pet diet.
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The growth of the Middle East and Africa Pet Food Nutraceuticals market is majorly driven by factors such as an increasing number of people adopting pets, user attitudinal transformation towards pets with curiosity on their nutrition and health, and rapid urbanization.However, factors such as different regulatory bodies and lack of raw materials are restraining the growth of the market in this region.
Another major challenge for the market is the lack of recognition of pet food in under-developed countries due to low incomes.
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The Middle East and Africa Pet Food Nutraceuticals market is segmented based on Ingredient Type, Function type, Pet Type, and Application Type. The market for Pet Food Nutraceuticals, on the basis of Ingredient Type, is classified into Omega 3 fatty acids, Proteins and Peptides, Milk Bio actives, Probiotics, Dietary Fibre, and others.
Among these, Omega 3 fatty acids lead the Pet Food Nutraceuticals market, followed by Probiotics. This demand is largely driven by the age associated diseases in pets like joints deterioration and cognitive dysfunction.
On the basis of Function type, the Pet Food Nutraceuticals market is segmented into Nutrition/Therapeutic and Supplements. On the basis of Pet Type, the Pet Food Nutraceuticals market is segmented into Cats, Fish, Dogs, Bird, and others.
Under this segment, dogs and cats lead the market accounting for a combined share of 75% of the market. On the basis of Application Type, the Pet Food Nutraceuticals market is segmented into Weight Management, Immune system, Food Allergies, Pain Relief, Digestive health, Skin and Coat, Eye care, and others.
Under this segment, Immune system leads the market, followed by Food Allergies and Pain Relief.
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The market has been geographically segmented into Middle East and Africa. The pet food nutraceutical market in this region is dominated by South Africa, followed by the Northern African countries and Namibia.
Other major markets in Africa, which seem to have great prospects for the market, consist of Namibia, Morocco and Egypt among others. Morocco with its growing number of pet shops and impact of western culture is a key market driving the growth of Pet Food Nutraceuticals in this region.
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The major players in this market are focusing in the areas of Digestive health, weight management and beauty (Skin and Coat). The major companies dominating the Pet Food Nutraceuticals market in this region are Diana group, BASF SE, Chr. Hansen A/S, Kemin Industries Inc., Nutraceutical International LLC, and Royal DSM N.V.
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