The Italian foodservice market is highly fragmented in channels other than QSR. Consumers are largely traditional and value Italian food above all other options.
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Pune, India, 29th August 2017: WiseGuyReports announced addition of new report, titled “Italy - The Future of Foodservice to 2020”.
"Italy - The Future of Foodservice to 2020", published Consumer, provides extensive insight and analysis of Italy’s Foodservice market over the next five years (2015-2020) and acts as a vital point of reference for operators or suppliers.
Overall revenue in the Italian profit foodservice sector grew at a CAGR of 2.0% between 2013 and 2015. The largest channel by revenue in the sector is the coffee and tea shop channel with revenue in 2015 of over EUR40 billion.
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Most also prefer locally run outlets, this is especailly evident in the large and fragmented coffee and tea shop channel. Through Italy's recession, consumers became incresingly value focused in foodservice and the QSR channel experienced gains at the expense of FSR.
There has also been a shift in focus towards "convenience dining" as consumers are forced to work longer hours. Key oppurtunities exist for operators to combine a greater level of convenience and value with the Italian love of localism.
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The report includes -
- Overview of Italy’s macro-economic landscape: Detailed analysis of current macro-economic factors and their impact on Italy’s foodservice market including GDP per capita, consumer price index, population growth and annual household income distribution.
- Growth dynamics: In-depth data and forecasts of key channels (QSR, FSR, Coffee & Tea Shops, Pubs, Clubs and Bars) within Italy’s foodservice market, including the value of the market, number of transactions, number of outlets and average transaction price.
- Customer segmentation: identify the most important demographic groups, buying habits and motivations that drive out-of-home meal occasions among segments of the Italian population.
- Key players: Overview of market leaders within the four major channels including business descriptions and number of outlets.
- Case Studies: Learn from examples of recent successes and failures within the Italian foodservice market.
- A weak economy has caused consumers to become increasingly value focused in their foodservice transcactions; there are slight rises in spending forecast as consumers fortunes improve however and consumers are still willing to spend in foodservice outlets.
- Coffee shops and traditional FSR are ingrained into Italian culture. Coffee shops in particular have high visit frequencies and are embedded into consumers routines.
Multiple consumer groups are showing a demand for more options from the channel however, especially an improved food offering. FSR is seeing increased competition from an improved QSR channel but FSR operators should not be tempted to compete solely on price.
- Localism rules in Italy. QSR operators have previously been seen as an affront to Italian cusine but are now intorducing increasingly localized products to appeal to traditional consumers. Most consumers still associate the channel with convenience as opposed high quality food however.
Reasons to access
- Specific forecasts of the foodservice market over the next five years (2015-2020) will give readers the ability to make informed business decisions through identifying emerging/declining markets.
- Consumer segmentation detailing the desires of known consumers among all major foodservice channels (QSR, FSR, Coffee & Tea shops, Pubs, Clubs and Bars) will allow readers to understand the wants and needs of their target demographics.
- Relevant case studies will allow readers to learn from and apply lessons discovered by emerging and major players within Italy’s foodservice market.
Table of Content: Key Points
GDP and Consumer Price Index
Population and demographic highlights
Annual household income distribution
Introducing the Consumer Segments
Consumer segment profiles and key identification metrics
Segment engagement overview in three key profit sector channels
Profit Sector Metrics
Key metric highlights
Value share and growth by channel
Outlets and transactions growth by channel
Operator buying volumes and growth by channel
Channel historic and future growth dynamics
Outlet type and type of ownership growth dynamics
Profit Sector by Channel
Quick Service Restaurants (QSR)
Summary and key take-out
Full Service Restaurants (FSR)
Summary and key take-out
Coffee and Tea Shops
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