Indonesia is one of the largest dairy markets in the world with a value of over US$8bn in 2016. The market is benefitting from Indonesia’s strong economy, and the increasing middle class is creating high demand for dairy products because they are perceived to be a simple and healthy way to improve consumers’ health.
"Top Growth Opportunities: Dairy & Soy Food in Indonesia", provides recommended actions and detailed analysis of how to target the best growth opportunities for dairy and soy food producers and retailers. Readers can understand what categories, channels, companies, and consumers will drive the success of dairy and soy food markets in Indonesia through GlobalData’s detailed and robust data, expert insight, and case studies.
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Royal Friesland Campina N.V.
P.T. Indofood CBP Suskes Makmur Tbk
GlobalData’s Top Growth Opportunity reports use a risk versus reward opportunity model to identify the best growth markets for dairy and soy food producers. Through this in-depth study of market and category dynamics, readers are able to identify key opportunities, and what they need to do in order to target them.
Dairy consumption is relatively new in the country and therefore has the potential to continue to grow at a fast pace in a country with a large, and fast growing, population that is increasingly wealthy. However, there are a number of risks to the market.
For example, state interference in the economy and high levels of corruption each make doing business in the country difficult and unpredictable. While the Indonesian currency, the rupiah, has seen dramatic decreases against the dollar which has negatively impacted the entire economy.
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The Indonesian dairy market grew at a CAGR of 1.5% between 2011-2016 but is forecast to grow at a CAGR of 8.6% from 2016-2021 in value terms.
The market is valued at US$ 8.8 billion, as of 2016.
Friesland Campina is the most important company in the Indonesian dairy market with a 17.4% share of the market.
Benefits of this report
This report brings together consumer analysis and market data to provide actionable insight into the behavior of Indonesia's dairy consumers.
This is based on GlobalData's unique consumer data, developed from extensive consumption surveys and consumer group tracking, which quantifies the influence of 20 consumption motivations in the Dairy sector.
Category, brand, and packaging dynamics are also examined.
This allows product and marketing strategies to be better aligned with the leading trends in the market.
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