Analysts forecast the global potato chips market to grow at a CAGR of 4.58% during the period 2017-2021. This report covers the present scenario and the growth prospects of the global potato chips market for 2017-2021.
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Potato Chips Market is latest trend gaining momentum in the market is Innovative product offerings. Manufacturers of potato chips are tapping on the heavy demand for health foods by offering chips made from healthy ingredients.
They, often, promote their products with health claims. The demand for functional and non-GMO ingredients is high due to the rising cases of obesity, diabetes, gluten allergy, and other maladies.
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The report presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources.
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This report, Global Potato Chips Market 2017-2021, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years.
The report also includes a discussion of the key vendors operating in this market.
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According to the potato chips report, one of the major drivers for potato chips market is Changing taste preferences. New flavors of potato chips are also introduced by manufacturers so as to expand the consumer base.
The major flavors in which potato chips are offered around the world are roasted/toasted, barbeque, spice, and beef. The flavor is an important component of potato chips as major industry players try to differentiate on the basis of flavor.
Barbeque is the predominant flavor in North America and European regions. The demand for this flavor is slowly picking up in Asia Pacific and is expected to grow moderately over the forecast period.
Further, the report states that one of the major factors hindering the growth of this market is Price fluctuations of potato. In recent years, the widening gap between demand and supply, has increased the raw material costs substantially.
Any increase in the price of raw materials, such as corn; potatoes; and nuts, not only increases the manufacturing cost but also leads to reduced profit margins for vendors. This factor, and the thirst to remain competitive on the market, influence manufacturers to experiment with poor-quality substitutes.
In addition, suppliers of raw materials have the power to adjust the price of their products at different competitive prices.
List of Exhibits
Exhibit 01: Overview of global potato chips market
Exhibit 02: Global potato chips market by revenue ($ billions)
Exhibit 03: Five forces analysis
Exhibit 04: Number of convenience stores 2014 and 2015 in top countries
Exhibit 05: Distribution channel in Americas in 2016 (% share of revenue)
Exhibit 06: Distribution channel in EMEA in 2016 (% share of revenue)
Exhibit 07: Distribution channel in APAC in 2016 (% share of revenue)
Exhibit 08: Global potato chips market by geography 2016 and 2021 (% share of revenue)
Exhibit 09: Growth outlook for global potato chips market by geography 2016-2021
Exhibit 10: Potato chips market in the Americas 2016-2021 ($ billions) an more..
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