The report uses a unique method of quantifying consumer trends to highlight the degree of influence they have on consumption within the category. The report also identifies the most important trends within the market and shows whether beliefs over what influences consumer behavior within the category are accurate.
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Consumer and Market Insights: Top Growth Opportunities for Bakery & Cereals in Chile provides an overview of the Bakery & Cereals market, analyzing market data, demographic consumption patterns within the category, and the key consumer trends driving consumption. The report highlights top growth opportunities for Bakery & Cereals market in Chile and outlines new product development that effectively targets the most pertinent consumer need states, and offers strategic recommendations to capitalize on evolving consumer landscapes.
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This report identifies the key demographic groups driving consumption, and what motivates their consumption. When combined with an in-depth study of market and category dynamics, readers are able to identify key opportunities, and what they need to do in order to target them.
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- Key consumer demographic groups driving consumption within the Chilean market. The figures showcase the number of times consumers of specific ages and gender consume Bakery & Cereals, as well as identifying whether these demographic groups "over" consume in the category (i.e.
they account for a higher proportion of occasions than the proportion of society they represent overall)
- A study of market value and volumes over 2011-2016 for Chile, supplemented with category, brand and packaging analysis that shows the current state of the market, and how it will evolve over the 2016-2021 period
- The degree of influence that the 20 key consumer trends identified by GlobalData have on Meat consumption volumes, with granular analysis on the extent that degree of influences varies between gender and age group
- Insight into the implications behind the data, and analysis of how the consumer needs will evolve in the short-to-medium term future
- Examples of international and Chile-specific product innovation targeting key consumer needs
- Over the past five years, Chile had witnessed a minor decline in the Bakery & Cereals market value, which showed a negative CAGR in US Dollars between 2011 and 2016.
- However, the Chilean Bakery & Cereals market will be gaining more ground in the next five years, with a much more strengthened growth between 2016 and 2021.
- Chile ranks first amongst the best opportunities in Bakery & Cereals markets in terms of per capita expenditure (in US$ terms).
- The Chilean Bakery & Cereal market has a low private label penetration
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Reasons to access
- This report brings together consumer analysis and market data to provide actionable insight into the behavior of Chile's Meat consumers.
- This is based on GlobalData's unique consumer data, developed from extensive consumption surveys and consumer group tracking, which quantifies the influence of 20 consumption motivations in the Bakery & Cereals sector.
- Category, brand, and packaging dynamics are also examined. This allows product and marketing strategies to be better aligned with the leading trends in the market.
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