Food & Beverage Market Research News

Report explores success case study: SkinnyPop - bringing simplicity and enhanced convenience to a snack staple

Food & Beverage Market Research

WiseGuyReports published new report, titled “SkinnyPop - Bringing simplicity and enhanced convenience to a snack staple”


WiseGuyReports published new report, titled “SkinnyPop - Bringing simplicity and enhanced convenience to a snack staple”

SkinnyPop Make an Inquiry about this news was founded in 2010 as a two-person start-up. Delivering a simple ready-to-eat popcorn with natural ingredients, the brand has risen to second in the US ready-to-eat popcorn category, with sales reaching over $270m in 2016.

Ready-to-eat popcorn has emerged as a key growth opportunity within snacks in recent years. Overall, it is now commonly valued in excess of $1bn.

Furthermore, profitability potential is strong, with margins typically above 30%.


GET SAMPLE REPORT @…convenience-to-a Make an Inquiry about this news


- SkinnyPop has added value to the popcorn category by stripping the product back to a bare minimum, rather than adding ingredients or overly indulgent characteristics. 
- The product's simplicity and credibly healthier nature have helped to reinforce the idea of guilt-free snacking. This case underlines that brands are becoming more effective at delivering on the concept of healthy convenience. 
- Keeping things simple can be transferable between categories so as to allow brand-building and without betraying any healthy/simple/natural brand ideology that may form part of the attraction of the core brand. 
- SkinnyPop shows that good margins can be achieved from simplification while premiumizing, as opposed to justifying premiumization via greater complexity and thus production expense.

Key points to access

- Use selection of successful and failed product launches and marketing campaigns from across the globe to inspire innovation. 
- Reduce the risk of failure by learning from brands/products that have under-performed: failed innovation can severely impact profit and reputation. 
- Understand the relevant consumer trends and attitudes that drive and support innovation success so you can tap into what is really impacting the industry. 
- Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector. 
- Access valuable strategic take-outs to help direct future decision-making and inform new product development.

Table of Contents 

About Successes & Failures Case Studies 

News From

Wise Guy Reports - Market ResearchWise Guy Reports
Category: Market Research Publishers and RetailersCompany about: Wise Guy Reports understand how essential statistical surveying information is for your organization or association. Therefore, we have associated with the top publishers and research firms all specialized in specific domains, ensuring you will receive the most reliable and up to date research data available. We also provide COTS (Commercial off the Shelf) business sector reports as custom exploration agreeing your particular needs. Our Market Research Reports and Consulting Services  ...
This email address is being protected from spambots. You need JavaScript enabled to view it.

For more information:

Make an Inquiry about this report HERE!