"Top Growth Opportunities: Bakery & Cereals in Singapore", provides an overview of the Bakery & Cereal market, analyzing market data, demographic consumption patterns within the category, and the key consumer trends driving consumption.
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GlobalData’s propriety Risk vs Reward Opportunity model pinpoints the best growth opportunities for Bakery & Cereal producers, suppliers and retailers by combining robust, granular data and expert insight.
The report uses this framework to identify the best opportunities, analyze white spaces in the market, and outline new product development that will effectively target the most pertinent consumer need states. These are combined to offer strategic recommendations to capitalize on evolving consumer landscapes.
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FairPrice & Fairprice Xtra
Auric Pacific Group Limited
Mondelez International Inc
Cereal Partners Worldwide SA
Khong Guan Biscuit Factory (S) Pte Ltd
The Kellogg Company
Post Holdings Inc
Hup Seng Perusahaen Makanan (M) Sdn Bhd
This report provides recommended actions and detailed analysis of how to target the best growth opportunities for Bakery & Cereal producers and retailers. Readers can understand what categories, channels, companies, and consumers will drive the success of Bakery & Cereal markets in Singapore through GlobalData’s detailed and robust data, expert insight, and case studies.
GlobalData’s Top Growth Opportunity reports use a risk versus reward opportunity model to identify the best growth markets for Bakery & Cereal producers. Through this in-depth study of market and category dynamics, readers are able to identify key opportunities, and what they need to do in order to target them.
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- Key consumer demographic groups driving consumption within Singapore market. Improve your consumer targeting by understand who’s driving the market, what they want, and why
- A study of market value and volumes over 2011-2016 for Singapore, supplemented with category, brand and packaging analysis that shows the current state of the market, and how it will evolve over the 2016-2021 period
- White space analysis, to pinpoint attractive spaces in the market and the key actions to take
- Insight into the implications behind the data, and analysis of how the consumer needs will evolve in the short-to-medium term future
- Examples of international and US-specific product innovation targeting key consumer needs
- Despite having the smallest market value among the countries studied, Singapore’s Bakery & Cereals market is stable and growing steadily, with a forecast CAGR of 6.5% over 2016-2021. This growth is underpinned by a number of factors, including the country’s economy, developed retail market, and favorable import conditions.
- Singapore ranks seventh amongst the top ten Bakery & Cereals markets in terms of per capita expenditure (in US$ terms), larger than the UAE, Malaysia, and China.
- The Singaporean Bakery & Cereals market is led by the Bread & Rolls and Cookies (Sweet Biscuits) categories in value terms, which grew at a CAGR of 5.8% and 2.7% respectively, during 2011-2016 and are expected to grow at CAGRs of 7.2% and 4.9% respectively, in the next five years.
Reasons to access
- This report brings together consumer analysis and market data to provide actionable insight into the behavior of Singapore Bakery & Cereal consumers.
- This is based on GlobalData's unique consumer data, developed from extensive consumption surveys and consumer group tracking, which quantifies the influence of 20 consumption motivations in the Baekry & Cereal sector.
- Category, brand, and packaging dynamics are also examined. This allows product and marketing strategies to be better aligned with the leading trends in the market.
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