This report brings together consumer analysis and market data to provide actionable insight into the behavior of New Zealand's Savory Snacks consumers.
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"Top Growth Opportunities: Savory Snacks in New Zealand", report provides an overview of the Savory Snacks food market, analyzing market data, demographic consumption patterns within the category, and the key consumer trends driving consumption. GlobalData’s proprietary Risk vs Reward Opportunity model pinpoints the best growth opportunities for Savory Snacks producers, suppliers and retailers by combining robust, granular data and expert insight.
The report uses this framework to identify the best opportunities, analyze white spaces in the market, and outline new product development that will effectively target the most pertinent consumer need states. These are combined to offer strategic recommendations to capitalize on evolving consumer landscapes.
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Conagra Brands Inc.
Ekta Food Products
The Kellogg Company
Macy & Tailor
Prolife Foods Ltd
Shultz Foods Co
This report provides recommended actions and detailed analysis of how to target the best growth opportunities for savory snacks producers and retailers. Readers can understand what categories, channels, companies, and consumers will drive the success of Savory Snacks markets in New Zealand GlobalData’s detailed and robust data, expert insight, and case studies.
GlobalData’s Top Growth Opportunity reports use a risk versus reward opportunity model to identify the best growth markets for Savory Snack producers. Through this in-depth study of market and category dynamics, readers are able to identify key opportunities, and what they need to do in order to target them.
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- Key consumer demographic groups driving consumption within New Zealand. Improve your consumer targeting by understanding who’s driving the market, what they want, and why
- A study of market value and volumes over 2011-2016 for New Zealand, supplemented with category, brand and packaging analysis that shows the current state of the market, and how it will evolve over the 2016-2021 period
- White space analysis, to pinpoint attractive spaces in the market and the key actions to take
- Insight into the implications behind the data, and analysis of how the consumer needs will evolve in the short-to-medium term future
- Examples of international and regional product innovation targeting key consumer needs.
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- New Zealand’s Savory Snacks market is the smallest among the top 10 countries in value terms, however, it is forecast to show a substantial growth over 2016-2021
- Across all the Savory Snacks categories, Potato Chips category has lowest consolidation rate, presenting opportunities for new market players
- Across all the age groups, youngest consumers, aged 0-15 account for the highest share of consumption across most of the Savory Snacks categories.
- Over 2016-2021,Potato Chips will remain the highest value category, while Popcorn is expected to record the fastest value growth in US$ over the same period.
- This is based on GlobalData's unique consumer data, developed from extensive consumption surveys and consumer group tracking, which quantifies the influence of 20 consumption motivations in the Savory Snacks sector.
- Category, brand, and packaging dynamics are also examined. This allows product and marketing strategies to be better aligned with the leading trends in the market.
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