Frozen food is a product that is preserved by freezing it from the time of preparation till it is consumed.
The process helps in slowing down the decomposition by converting residual moisture in the form of ice thereby, restraining the growth of several bacterial species.
Various factors are responsible for the increasing growth of frozen food market such as, the rising number of employed women, busy lifestyles of people, changing purchasing pattern of people and availability of frozen food in variety of categories. The convenience of usage offered by frozen food is another factor propelling the market growth.
Owing to these factors, the use of frozen food is increasing at a higher pace, particularly in urban areas.
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The continuous increase in number of retail chains that includes supermarkets and hypermarkets is influencing the market growth positively. However, some factors responsible for hampering the growth of frozen food market in developing countries includes inadequate availability of refrigeration facility in some retail stores, high cost of maintenance & logistics and the lack of proper distribution facility in rural as well as semi-urban areas.
On the other hand, a continuous rise in growth of market is anticipated in the developed market. The advancement in freeing technologies resulting in increasing shelf-life of frozen products is another factor leading to the market growth.
The Global Market for Frozen Food is bifurcated into by product, end-user and geography. The product food category includes frozen poultry & meat, frozen fruits & vegetables, frozen fish, frozen soups, frozen potatoes, frozen ready-to-eat meals and others (frozen pizza, bakery products,.).
End-users of frozen food comprise retail customers and food service industry. The retail customers of frozen food market include individuals and households; and food service industry comprises of fast food outlets, hotel chains, caterers and other business customers.
The geography segment is segmented into Asia-Pacific, Europe, North America, Middle East & Africa (MEA) and Latin America.
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The ready-to-eat meals segment is projected to occupy the largest share in frozen food market owing to the busy lifestyle of consumers and the convenience offered by ready-to-eat products. Whereas, the frozen potato market holds a very small share but is anticipated to grow in the coming years attributed to the increasing usage of frozen potato in various applications.
Geographically, Europe is the leader in the market for frozen food occupying the highest market share, owing to the presence of developed economies in the region having adequate refrigerating facilities and high spending capacity of people, followed by North America. However, Asia-Pacific is growing at the fastest rate attributed to the presence of developing nations resulting in increasing number of working population and changing lifestyles of the population.
Also, economies in Latin America including Argentina and Brazil are contributing a noteworthy share due to the increasing income of the population.
Global Frozen Food Market
2014 – 2024
2014 – 2015
2017 – 2024
Product, End-User, Geography
North America, Europe, Asia-Pacific, Latin America, Middle East and Africa (MEA)
Market Trends, Drivers, Restraints, Porter's Five Forces Analysis, Competitive Analysis,
Player Profiling, Value Chain Analysis
The key companies operating in the frozen food market are adopting strategies such as acquisitions and development of new product with an aim to compete in the market and increase their market share. The companies focus on traditional food habits and tastes of consumers from region to region in order to gain market share.
Some of the chief industry players in the global frozen food market include Aryzta A.G., Kraft foods Group Inc., Cargill Incorporated, JBS S.A., Nestle S.A., General Mills Incorporation, Ajinomoto Co. Inc., Europastry S.A., Kellogg Company, Flower Foods, ConAgra Foods Inc., H.J.
Heinz Company and Pinnacle Foods Inc. among others.
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Market By Product
- Frozen poultry & meat
- Frozen fruits & vegetables
- Frozen fish
- Frozen soups
- Frozen potatoes
- Frozen ready-to-eat meals
- Others (frozen pizza, bakery products,.
Market By End-User
o Fast food outlets
o Hotel chains
o Other business customers
Market By Geography
o Rest of Europe
o Rest of Asia-Pacific
o Rest of Latin America
- Middle East and Africa (MEA)
o South Africa
o Saudi Arabia
o Rest of MEA
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