Pet food” means any commercial feed prepared for consumption by dogs and cats, supplements or a food intended as sole ration. Pet food consists of products like pet treats, biscuits, training foods and more traditional pet foods.
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Pet Food Market is mainly driven by the factors such as growth of product availability and awareness among consumers Rise in pet ownership in many Asian countries has led to increased consumption of pet food. The private label sales in U.S.
are also expected to increase in the near future as consumers have started looking for cheaper and equally effective products. Major restraint of the market is increase in essential raw materials such as corn, soybeans, and wheat, which in turn led to an increase in the price of most protein sources.
Issue of rendered meat is also hindering the market.
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Concerns over the use of pesticides, genetically-modified organisms or artificial flavors in the pet food led to increase in demand for pet food containing balanced diet with organic proteins, vegetables, rice and less fillers are continuing to grow, creating an opportunity for organic pet food.
Global market for Pet food is segmented into ingredients, animal type and geography. Each of these segments are further sub segmented into, Ingredient: Animal Derivatives, Fish derivatives, Fruits & Vegetables, Cereals & Cereal by-products, Fats & Oils, Vitamins & Minerals, Additives; Animal Type: Dog, Cat, Bird, Others animals.
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Geographically, Global market for is Pet Food is segmented into North America, Asia-Pacific, Europe, Latin America and Middle-East and Africa. Global market is being driven mostly by the North American Region which has the largest market share.
Asia-Pacific and South America is the high growth and potential market in the industry. North American market is being mainly driven by the U.S.
primarily due to sluggish economic growth.
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The global pet food industry is highly concentrated with ten major players together accounting for more than 50% of the market share and remaining market share distributed among the large number of small manufactures. Mars, Inc., Del Monte Foods, Hills Pet Nutrition, INC, Unicharm Corporation, Nippon Formula Feed Manufacturing Company LTD, Pet Center, Incorporated (PCI), Nestle Purina Pet Care, Nisshin Saifun Group INC. Natural Dog Food Company, Halo, purely for Pets, Marukan CO. LTD., Nutrena, and Spectrum Brands, INC. are the major companies in the market.
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