Food & Beverage Market Research News

Research focused on the key findings of Vietnam's coffee market

Food & Beverage Market Research

The Vietnam coffee market value is expected to witness a growth rate of 8.2% during the forecast period with an average per capita coffee consumption of 1.1 Kg in 2018. In 2016, Nestle Vietnam Ltd. led the coffee sales, with a retail volume share of 27%.


According to Vietnam Standards and Consumers Association, in July 2016 30% of coffee products sold in Vietnam contained very little or no caffeine.

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Changing Consumer Coffee Consumption Pattern

Increasingly busy lifestyles and longer working hours will continue to strengthen appreciation for the convenience of this product type, which should lead more consumers to switch from fresh ground coffee or instant standard coffee to instant coffee mixes.