Fat replacers are non-fat substances that have similar function and properties as fat but with fewer calories and less fat. Consumers are becoming increasingly aware of health risk associated with the intake of high-fat diet, and as a result, health-conscious individuals are opting healthier eating lifestyle by excluding food products with high-fat content.
Fat replacers are primarily of two types, fat substitutes and fat mimetic, fat substitutes are fat replacers which can replace the fat in foods gram-for-gram basis. Fat substitutes are also referred as lipid or fat-based fat replacers as they are derived from fats and oil by enzymatic modification.
Fat substitutes are stable at cooking and frying temperature and find their application in baked, fried products, salad dressing, frozen desserts, confectionery, processed meat products, soups sauces and dairy products. Moreover, fat substitutes are used for emulsification and texturization of the food product.
Fat mimetics as they name suggest imitates the organoleptic properties of fat and oil but unlike fat substitute they cannot replace fat on a gram to gram basis. The caloric values ranges from 0-4 kcal/g while they also absorb a substantial amount of water.
Fat mimetics can be protein based or carbohydrate-based, however, unlike fat substitute, fat mimetics are not suitable for frying. They are used for retaining moisture and staling, increasing viscosity, texturization and stabilization
Escalating obesity levels and increasing prevalence of various age-related conditions, including cardiovascular diseases have resulted in growing healthy regime among individuals is anticipated to drive the growth of global fat replacer market over the forecast period.
Fat Replacer Market Segmentation
Global Fat Replacer market can be segmented on the basis of type, application, form source and region. Based on the type, Fat Replacer market is segmented into carbohydrate-based, protein based, and lipid-based.
On the basis of application Fat Replacer market is segmented into bakery and confectionery, dairy and frozen desserts, condiments and sauces, snacks and beverages, processed meat products and others. On the basis of the source, Fat Replacer market is segmented into plant based and animal based.
Fat Replacer Market: Regional Outlook
On the basis of geography, the Fat Replacer market is segmented into North America, Latin America, Europe, Asia-Pacific, and MEA. Globally, among all regions, North America is expected to be the largest market for the Fat Replacer, followed by Europe over the forecast period.
In North America, U.S. is the most dominating segment and is expected to contribute maximum revenue in the coming four to five years due to the relatively high consumption of products low in fat content in U.S. However Asia Pacific is anticipated to witness rapid growth over the forecast period owing to the increased health consciousness among the millennials coupled with increasing per capita disposable income and growing consumer preferences for the food products low in fat content.
Fat Replacer Market: Dynamics
Attributed to the increased awareness of heart-related diseases and obesity owing to sedentary lifestyle have resulted in people making healthy lifestyle choices and are engaging in some form physical activity, and choosing food products which are low in fat content which is anticipated to drive the growth of fat replacers market over the forecast period. For instance according to National Institute of Diabetes And Digestive and Kidney Diseases of the U.S., over 35% of adults (20 and above) were considered to have obesity in2009- 2010.
However due to increased awareness towards sedentary lifestyle there is significant surge in number of gyms and membership in the U.S. as for instance according to the International Health, Racquet & Sports Club Association, the total number of health club in the U.S.
were over 29,000 with around 50 million club membership while in 2016 the number of clubs increased to over 3600 with more than 57 million club membership.
Asia Pacific and Latin America regions offer lucrative opportunity for the expansion of fat replacers market over the forecast period as awareness towards fitness, beauty, and health has been witnessing a significant upsurge in the recent past as an increasing number of younger individuals are focusing on health and wellness in the advent of the Internet, penetration of smart devices, and social media platforms. Social media platforms are popular among younger adults and serve to facilitate the exchange of information, media, and data, which is encouraging an increasing number of individuals to pursue a healthy lifestyle.
Owing to these factors major key players in these regions are launching food products such as snacks, bakery product, and dairy products. with low-fat content and labeling products as “low-fat” to cater the increasing demand.
However, products made with fat replacers doesn’t taste similar to the conventional products made with fat and oil while consumers are expecting it to taste like conventional product as taste is the most prominent factor for choosing a product among consumers in the mass market which is expected to restrain the growth of fat replacer market in the near future. In addition, products made with fat replace are generally priced higher than the conventional products which make them hard to penetrate in price sensitive market with high potential growth such as India which is anticipated to restrain the growth of fat replacer market over the forecast period.
Fat Replacer Market Key Player:
Some of the major players operating in Fat Replacer market includes Corbion, Koninklijke DSM, Ingredion, Cargill, Ashland Inc., Fiberstar, Inc., ADM, Kerry Group, CP Kelco, and other regional players.
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