Food & Beverage Market Research News

Bitters market current trends and future aspect analysis 2019 - 2025 just published


The global Bitters market is valued at 9790 million US$ in 2018 is expected to reach 12500 million US$ by the end of 2025, growing at a CAGR of 3.2% during 2019-2025.

A bitters is traditionally an alcoholic preparation flavored with botanical matter such that the end result is characterized by a bitter, sour, or bittersweet flavor. Numerous longstanding brands of bitters were originally developed as patent medicines, but are now sold as digestifs and cocktail flavorings.

The top players’ success underlines the necessity for bitters to move out of the traditional digestif serve at the end of the meal, indeed it would seem that in the old strongholds in east and Western Europe the category is increasingly under pressure. In short bitters’ consumers are ageing and producers must find ways of attracting newcomers to the fold.

Exploring alternative occasions and ways of drinking bitters rather than as a digestif has created a nice way out of this bottleneck. Versatility is the name of the game but not all of them have these mixology essentials.

A new world is opening up for a beautiful liquid with lots of heritage, authenticity and nice narratives thanks to a growing international cocktail trend.

North America and Europe are the main consumption regions of bitters in the world in the past few years and it will keep the same position in the next few years. The market size of Asia-Pacific region will grow fast in the following years.

This report focuses on Bitters volume and value at global level, regional level and company level. From a global perspective, this report represents overall Bitters market size by analyzing historical data and future prospect.

Regionally, this report focuses on several key regions: North America, Europe, China and Japan.

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At company level, this report focuses on the production capacity, ex-factory price, revenue and market share for each manufacturer covered in this report.

The following manufacturers are covered:


    Fernet Branca

    Stock Spirits Group PLC

    Gruppo Campari

    Angostura Bitters

    Underberg AG

    Gammel Dansk

    Kuemmerling KG


    Scrappy’s Bitters

    Pernod Ricard

Segment by Regions

    North America




Segment by Type

    Cocktail Bitters

    Aperitif Bitters

    Digestif Bitters

    Medicinal Bitters

Segment by Application

    Restaurant Service

    Retail Service

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