The latest trend gaining momentum in the market is Innovative product offerings.
The analysts forecast global vegetable chips market to grow at a CAGR of 9.81% during the period 2017-2021.
The vegetable chips manufacturers are offering products that are considered to be better-for-you as many vegetables fall under superfoods category.
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The demand for functional and non-GMO ingredients is high due to the rising cases of obesity, diabetes, gluten allergy, and other related diseases. In 2017, Burts Potato Chips launched new better-for-you crisps: Lentil Waves and Quinoa Crinkles in two new flavors — Sweet Pepper & Chorizo and West country Cream Cheese.
Similarly, KETTLE FOODS launched a new variety of vegetable chips made of parsnip, sweet potato, and beetroot.
Major key players in the global vegetable chips market: Calbee, OUR LITTLE REBELLION, PepsiCo, Snikiddy, Zweifel, AIB Foods, The Forager Foods, Hain Celestial, nehf, popchips, Seeberger, Sensible Portions, The Better Chip, and Wai Lana Productions.
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According to the vegetable chips market report, one of the major drivers for this market is Changing taste preferences. Manufacturers introduce new flavors of vegetable chips to expand their consumer base.
The major flavors of vegetable chips around the world are roasted or toasted, barbeque, spice, and beef. Many players try to differentiate their products based on flavor; hence, it is an important component of vegetable chips.
Barbeque is the predominant flavor in North America and Europe. The demand for this flavor is slowly picking up in APAC and is expected to grow moderately over the forecast period.
Further, the vegetable chips market report states that one of the major factors hindering the growth of this market is Price fluctuations of vegetables. In recent years, the increasing gap between demand and supply has increased the cost of raw materials like vegetables.
Increase in the price of raw materials, such as corn, vegetables, and nuts, not only increases the manufacturing cost but also leads to reduced profit margins for vendors. This factor and the need to remain competitive in the market, influence manufacturers to experiment with poor-quality substitutes.
In addition, raw material suppliers have the power to set price in this market.
Few Points from List of Exhibits:
List of Exhibits
Exhibit 01: Parent Market
Exhibit 02: Market Characteristics
Exhibit 03: Market Segments
Exhibit 04: Market Definition Inclusions and Exclusions Checklist
Exhibit 05: Market Size 2016
Exhibit 06: Validation Techniques Employed For Market Sizing 2016
Exhibit 07: Global Vegetable Chips Market Market Size and Forecast 2016-2021 ($ Billions)
Exhibit 08: Global Vegetable Chips Market Year-Over-Year Growth 2017-2021 (%)
Exhibit 09: Five Forces Analysis 2016
Exhibit 10: Five Forces Analysis 2021
Exhibit 11: Bargaining Power of Buyers
Exhibit 12: Bargaining Power of Suppliers
Exhibit 13: Threat of New Entrants
Exhibit 14: Threat of Substitutes
Exhibit 15: Threat of Rivalry
Exhibit 16: Market Condition Five Forces 2016
Exhibit 17: Customer Landscape
Exhibit 18: Global Vegetable Chips Market Market Share by Product 2016-2021 (%)
Exhibit 19: Comparison by Product
Exhibit 20: Global Vegetable Crisps Market Market Size and Forecast 2016-2021 ($ Billions)