Industrial, Manufacturing & Heavy Industry Market News

Turkish hair care market scrutinized in new research

In 2016, hair care saw value growth of 11%, stimulated by new product launches and an increase in marketing campaigns that helped to boost consumer awareness of and demand for products

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Hair Care Market 2017

As Turkish consumers are relatively price sensitive, promotions such as price discounts, gifts and larger pack sizes at no extra cost also played a central role in the growth achieved. However, the 11% current value growth in hair care seen in 2016 was slightly lower than the 13% CAGR of the review period as a re...

Euromonitor International's Hair Care in Turkey report offers a comprehensive guide to the size and shape of the market at a national level.

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It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. Forecasts to 2021 illustrate how the market is set to change.         

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Product coverage: 2-in-1 Products, Colourants, Conditioners, Hair Loss Treatments, Perms and Relaxants, Salon Hair Care, Shampoos, Styling Agents.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report? 
* Get a detailed picture of the Hair Care market; 
* Pinpoint growth sectors and identify factors driving change; 
* Understand the competitive environment, the market’s major players and leading brands; 
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

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Table of Contents         

Headlines 
Trends 
Competitive Landscape 
Prospects 
Category Data 
Table 1 Sales of Hair Care by Category: Value 2011-2016 
Table 2 Sales of Hair Care by Category: % Value Growth 2011-2016 
Table 3 Sales of Hair Care by Premium vs Mass: % Value 2011-2016 
Table 4 NBO Company Shares of Hair Care: % Value 2012-2016 
Table 5 NBO Company Shares of Salon Hair Care: % Value 2012-2016 
Table 6 LBN Brand Shares of Hair Care: % Value 2013-2016 
Table 7 LBN Brand Shares of Colourants: % Value 2013-2016 
Table 8 LBN Brand Shares of Salon Hair Care: % Value 2013-2016 
Table 9 LBN Brand Shares of Styling Agents: % Value 2013-2016 
Table 10 LBN Brand Shares of Premium Hair Care: % Value 2013-2016 
Table 11 Forecast Sales of Hair Care by Category: Value 2016-2021 
Table 12 Forecast Sales of Hair Care by Category: % Value Growth 2016-2021 
Table 13 Forecast Sales of Hair Care by Premium vs Mass: % Value 2016-2021 
Avon Kozmetik Urunleri San Ve Tic As in Beauty and Personal Care (turkey) 
Strategic Direction 
Key Facts 
Summary 1 Avon Kozmetik Urunleri San ve Tic AS: Key Facts 
Summary 2 Avon Kozmetik Urunleri San ve Tic AS: Operational Indicators 
Competitive Positioning 
Summary 3 Avon Kozmetik Urunleri San ve Tic AS: Competitive Position 2016 
Evyap Sabun Yag Gliserin San Ve Tic As in Beauty and Personal Care (turkey) 
Strategic Direction 
Key Facts 
Summary 4 Evyap Sabun Yag Gliserin Sanayii Ve Ticaret AS: Key Facts 
Competitive Positioning 
Summary 5 Evyap Sabun Yag Gliserin Sanayii Ve Ticaret AS: Competitive Position 2016 
L'Oréal Turkiye Kozmetik San Ve Tic As in Beauty and Personal Care (turkey) 
Strategic Direction 
Key Facts 
Summary 6 L'Oréal Turkiye Kozmetik San ve Tic AS: Key Facts 
Competitive Positioning 
Summary 7 L'Oréal Turkiye Kozmetik San ve Tic AS: Competitive Position 2016 
Executive Summary 
Beauty and Personal Care Achieves Strong Growth in 2016 
Regulation Banning Credit Card Instalments Hinders Premium Product Growth 
Online Sales Are Positively Affected by Unfavourable Domestic Developments 
New Product Developments Focus on Both Multiple Functions and Multiple Steps 
Strong Potential Growth Over the Forecast Period 
Key Trends and Developments 
Weakening Economic Performance Does Not Significantly Impact Beauty and Personal Care 
Demand for Natural Ingredients and Free-from Claims Is Increasing 
Innovation Drives Sales in the Market 
Market Data 
Table 14 Sales of Beauty and Personal Care by Category: Value 2011-2016 
Table 15 Sales of Beauty and Personal Care by Category: % Value Growth 2011-2016 
Table 16 Sales of Premium Beauty and Personal Care by Category: Value 2011-2016 
Table 17 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2011-2016 
Table 18 GBO Company Shares of Beauty and Personal Care: % Value 2012-2016 
Table 19 NBO Company Shares of Beauty and Personal Care: % Value 2012-2016 
Table 20 LBN Brand Shares of Beauty and Personal Care: % Value 2013-2016 
Table 21 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2011-2016 
Table 22 Distribution of Beauty and Personal Care by Format: % Value 2011-2016 
Table 23 Distribution of Beauty and Personal Care by Format and Category: % Value 2016 
Table 24 Forecast Sales of Beauty and Personal Care by Category: Value 2016-2021 
Table 25 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2016-2021 
Table 26 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2016-2021 
Table 27 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2016-2021 
Sources 
Summary 8 Research Sources  

Continued…….

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