Gender has a major impact on the household, whether in terms of aesthetics, demands or roles acquired by its residents. But as gender roles and characteristics evolve, predicting or assuming household behavioural patterns based on gender becomes a difficult proposition.
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This Strategy Briefing aims to identify the major shifts in gender within the household and their impact on brands, marketing and overall demographics.
Strategy Briefings offer unique insight into emerging trends world-wide.
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Written by some of our most experienced analysts, they are designed as provocations for senior management to use in their own forum, allowing them to stand back and reflect on the behaviour and motivation driving global markets today and tomorrow
Product coverage: <|Products|>
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Browse Full Report with TOC: www.orbisresearch.com/reports/index/households-and-gender
Why buy this report
- Identify factors driving change now and in the future
- Understand motivation
- Forward-looking outlook
- Briefings and presentation should provoke lively discussion at senior level
- Take a step back from micro trends
- Get up to date estimates and comment
Table of Contents
Households and Gender
The Female Breadwinner
The New Male Consumer
Gender Case Studies
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