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New report examines the world a2p SMS market

New report examines the world a2p SMS market

Learn details of the Business Overview, Analysis and Forecast by 2014-2025!. Application to Person (A2P) SMS Market is an innovative technology that is used to send personalized messages for advertising and other promotional activities. This SMS service is a part of the mobiles value added services (VAS).

- Advertising -

Application to Person (A2P) SMS Market is an innovative technology that is used to send personalized messages for advertising and other promotional activities. This SMS service is a part of the mobiles value added services (VAS).

Increasing number of enterprises in multiple industry verticals are driving the market growth, as these enterprises adopt the SMS as a communication channel for their customers, employees, general public, and other stakeholders. In addition, mobile phone network operators are shifting their focus to A2P SMS, to increase their average revenue per user.

- Advertising -

Based on application, the market is divided into pushed content services, customer relationship management, promotional campaigns, interactive services, and inquiry-related services. According to end-user industry, it is categorized into retail, transportation & travel, entertainment & media, healthcare & hospitality, BFSI, and others.

Geographic segmentation and deep analysis of each of the aforesaid segments is included for North America, Europe, Asia-Pacific, and LAMEA.

Report: goo.gl/GkUA2R

Market Dynamics:

Drivers:

Increase in mobile subscriber base

Rapid economic growth and upsurge in mobile advertising and e-commerce business

Restraints:

Increasing mobile messaging spams, phishing, and malware attacks

Technical irregularities in the process

Market Players:

The top players in the global A2P SMS market include Syniverse Technologies, LLC, AMD Telecom S.A., Fortytwo Telecom AB., Ogangi Corporation, Silverstreet BV, CLX Communications AB, Tanla Solutions Ltd., Symsoft AB, Cybercomm, Infobip Ltd, and Angkor Data Communication Group Co., Ltd.

Report: goo.gl/sqdTa3

MARKET LANDSCAPE

By Application

o Pushed content services

o Customer relationship management services

o Promotional campaigns

o Interactive services

o Inquiry related services

By End-user

o Retail

o Transportation & travel

o Healthcare & hospitality

o Entertainment & media

o BFSI

By Geography

  • North America

o   U.S.

o   Canada

o   Mexico

  • Europe

o   Germany

o   Uk

o   France

o   Italy

  • Asia-Pacific

o   Japan

o   China

o   India

o   Australia

o   South Korea

  • Lamea

o   Brazil

o   Turkey

o   Venezuela

o   Saudi Arabia

 

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