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Intelligent virtual assistant (IVA) market insights shared in detailed report

Industrial Market Research

Growing focus on customer engagement to enhance user experience is expected to drive the intelligent virtual assistant market size in the future. Virtual assistants are deployed in mobile devices, enterprise websites, and social media that enable them to have constant communication with clients. For instance, companies install them to provide brand or product information to clients. In addition, it helps in promotions by asking new users to sign in to the company's loyalty account. Customer engagement solutions emphasize on providing enhanced direct experience and help companies to increase revenue and improve customer satisfaction and retention.

- Advertisement - adds a new Intelligent Virtual Assistant (IVA) Market Research Report for the period of 2016-2024 that shows the growth of the market is rising at a 34.9% CAGR to 2024.

Intelligent Virtual Assistant Market size is expected to exceed USD 11 billion by 2024; according to a new research report. Growing focus on streamlining business activities to lower the overall operating cost will also propel the intelligent virtual assistant market size.

IVAs have application across several business processes such as interviewing, employee training and advertising that allow enterprises to minimize the cost.

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Key insights from the report include:

Speech recognition is expected to witness significant growth with a CAGR of over 37% from 2016 to 2024 owing to the high demand for speech recognition technology across the medical and automotive applications.

IVA market share as service assistant is anticipated to witness high adoption over the future as it is capable of assisting businesses on customer requirements and work flow balance, thereby, delivering immediate productivity. Intelligent virtual assistant market share as customer assistants is projected to grow considerably at nearly 35% CAGR over the forecast timeline.

Intelligent virtual assistant market size is expected to witness significant demand across the retail industry owing to the features they offer such as responding efficiently to consumers queries and issues in a cost-effective manner. IVA offer personalized and expert service to customers irrespective of time, geography and channel without any sale support.

This increases consumer satisfaction and lowers cost, which is expected to impel demand over the next few years.

For instance, Nuance’s Nina is the first virtual integrated assistant in the UK insurance sector. Dominos Pizza’s ‘Dom’, ING Bank’s ‘Inge’, and JetStar Airline’s ‘Jess’ are virtual assistants designed to deliver a convincing, multi-channel, automatic customer service experience for the enterprise and consumer segment.

U.S. intelligent virtual assistant market size contributed significantly to the overall revenue in 2015, with CAGR forecast to exceed the global average.


Companies contributing to the intelligent virtual assistant market share include IBM Corporation, Nuance, Clara Labs, InteliWISE, eGain Communications, Creative Virtual, CX Company, 24/7 Customer Inc., Artificial Solutions and Anboto among others.

Intelligent virtual assistant market research report includes in-depth coverage of the industry, with estimates &forecast in terms of revenue in USD million from 2013 to 2024, for the following segments:

IVA market by technology

Speech Recognition, Text-to-Speech, Voice Recognition,

IVA market by service:

Customer Service, Marketing Assistant

IVA market by end-use:

SMBs, Large Enterprises, Individual Users

IVA market by application:

BFSI, Automotive, IT &Telecom, Retail, Healthcare, Education, Others

The above information is provided on a regional and country basis for the following:

North America, U.S., Canada, Europe, UK, Germany, France, Italy, Spain


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