This report segments the market into various sub segments, covering this market comprehensively. The report provides the closest approximations of the revenue numbers for the overall market and the sub segments. The market numbers are further split across different end users and regions.
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“Massive surge in structured and unstructured social data is driving the growth”
RnR estimates the global social media analytics market to grow from USD 1.60 billion in 2015 to USD 5.40billion by 2020, at a Compound Annual Growth Rate of 27.6%.The social media analytics market is growing rapidly because of the transition from traditional Business Intelligence (BI) techniques to advanced analytics techniques and the massive surge in the number of social media users.
“North America is expected to hold the largest market share”
The North American region is expected to continue being the largest revenue generating region for social media analytics vendors for the next five years, followed by Europe. This is mainly because of the presence of various developed economies such as Canada and the U.S.
and because of the high focus on innovations through research and development and technology.
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Scope of the Report:
The social media analytics market research report categorizes the global market to forecast the revenues and analyze the trends in each of the following sub-markets:
Fundamentals of Table of Content:
On the basis of Types:
On the basis of Services:
- Support and Maintenance
- Consulting Services
- Training and Education
On the basis of Applications:
- Customer Segmentation and Targeting
- Multichannel Campaign Management
- Competitor Benchmarking
- Customer Behavioral Analysis
- Marketing Measurement
14 Company Profiles
(Business Overview, Products & Services, Key Insights, Recent Developments, SWOT Analysis, MnM View)*
14.2 Oracle Corporation
14.3 IBM Corporation
14.4 Salesforce.Com Inc.
14.5 Adobe Systems, Inc.
14.6 SAS Institute
14.7 Crimson Hexagon
14.8 SAP SE
14.9 Tableau Software
14.11 Netbase Solutions, Inc.
14.12 Hootsuite Media, Inc.
*Details On Business Overview, Products & Services, Key Insights, Recent Developments, SWOT Analysis, MnM View Might Not Be Captured in Case of Unlisted Companies.
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