Interactive technologies have been playing a key role in developing new solutions and delivering enriched experience to the customers across the globe. Increasing need for robust design and visual platforms has supported the growth of holographic displays, high definition devices, virtual reality and augmented reality.
Mixed Reality is one of the latest in this pipeline offering new growth opportunities to the technology companies and offering robust interactive platforms to the businesses and individual consumers. The global market for mixed reality was estimated to be $417.3m in 2015 and is projected to escalate to $9,982.8m by 2021.
The Mixed Reality Market has been extensively studied based on several differentiating parameters to provide a comprehensive overview. The market has been segmented based on following parameters: Technology, End User Industry, Application, Display Device and Geography.
Each of the categories has been further segregated into specific sub-divisions to consider the dynamics associated with this industry. Head mounted displays segment is set to dominate the market for MR in the coming years.
The End users considered in the report includes gaming & entertainment, aerospace, automotive, medical, defense and manufacturing space. The study also provides in-depth qualitative and quantitative analysis related to mixed reality market based on regions such as Americas, Europe, Asia-Pacific (APAC) and Rest of the World (RoW).
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In 2015, gaming & entertainment occupied a share of 32% in terms of revenue among end users. The market is driven by increasing application base and expected launch of new products in the coming years.
The market is characterized with high importance of innovation, R&D spending and less concentration of companies. Development of MR devices and softwares is set to pace up with mounting funding from both public and private players.
Some of the key players in the market include:
Facebook Inc. (U.S.)
Samsung Electronics Co, Ltd. (South Korea)
HTC Corp. (Taiwan)
Seiko Epson Corp (Japan)
Recon Instruments, Inc. (Canada)
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Table of Contents
- Mixed Reality Market Overview
- Executive Summary
- Mixed Reality Market Landscape
3.1. Market Share Analysis
3.2. Comparative Analysis
3.2.1. Product Benchmarking
3.2.2. End user profiling
3.2.3. Patent Analysis
3.2.4. Top 5 Financials Analysis
- Mixed Reality Market Forces
4.1. Market Drivers
4.2. Market Constraints/ Challenges
4.3. Attractiveness of the Mixed Reality Industry
4.3.1. Power of Suppliers
4.3.2. Power of Customers
4.3.3. Threat of New entrants
4.3.4. Threat of Substitution
4.3.5. Competitive Rivalry
- Mixed Reality Market – Strategic Analysis
5.1. Value Chain Analysis
5.2. Pricing Analysis
5.3. Opportunity Analysis
5.4. Product/Market Life Cycle Analysis
5.5. Suppliers Mapping
- Mixed Reality Market – By Technology
6.1.4. Input devices
6.2. Software and algorithms
- Mixed Reality Market – By Display Devices
7.3. Head-Up Display (HUD)
7.4. Head- Mounted Display
7.5. Personal Digital Assistant
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