Location Intelligence (LI) can be described as certain business and spatial analytical tools which integrate geographical content into business data. It can be regarded as the capacity which can be used to organize and understand complex data with the help of geographical relationships.
Global Location Intelligence & Location Analytics Market:
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The spatial experts and the business analysts use these tools to collect, store, analyze and visualize data.
Location Intelligence and Location Analytics market report provides a detailed analysis on the industry by Organization Size, Service, Industry, Application and By Geographic Regions. Small Business, Medium Business and Large Enterprises constitute the different organization sizes which deploy these Location Intelligence tools.
Based on service, this market has been segmented into Consulting Services, System Integration Services, Managed Services and others. Location Intelligence and Location Analytics market serve various industries such as Consumer, Banking, Financial Services, and Insurance, Travel, Real Estate, Transportation and Logistics, Manufacturing and others.
On the basis of applications, this market has been divided into Sales and Operational Profitability Management, Workforce Management, Facilities Management, Tracking and Route Monitoring, Customer and Marketing Management, Risk Assessment/Situational Awareness and others.
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Location Intelligence applications have found wide usage across consumer industry to make important business decisions which help in better serving the customers across varied arenas. These tools have also helped the insurance sector by enabling them to take more informed decisions about fraud detection, marketing actions, risk assessment and claim management.
The banking sector is increasing deploying these tools for making complex location-dependent marketing decisions. The Transportation and Logistics sector is expected to propel the Location Intelligence and Location Analytics market in the near future.
North America is leading the global market for this market owing to the increased use of these tools across various industries such as Retail and other Consumer Industries which further help in improving business decisions. European and APAC market is expected to propel the Location Intelligence and Location Analytics market in the forthcoming years on the basis of increased willingness of people to map geographical content to business decisions.
Major players in the Location Intelligence and Location Analytics market involve:
- Pitney Bowes Inc.,
- SAP SE
- SAS Institute Inc.
Other growing players include:
- Oracle Corporation
- Teradata Corporation.
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Some Major Points from Table of Content:
Table of Contents
- Global Location intelligence and location analytics Market – Market Overview
- Executive Summary
- Global Location intelligence and location analytics Market – Market Landscape
3.1. Market Share Analysis
3.2. Comparative Analysis
3.2.1. Product Benchmarking
3.2.2. End user profiling
3.2.3. Patent Analysis
3.2.4. Top 5 Financials Analysis
- Global Location intelligence and location analytics Market – Market Forces
4.1. Market Drivers
4.2. Market Constraints
4.3. Market Challenges
4.4. Attractiveness of the Location intelligence and location analytics Industry
4.4.1. Power of Suppliers
4.4.2. Power of Customers
4.4.3. Threat of New entrants
4.4.4. Threat of Substitution
4.4.5. Degree of Competition
- Global Location intelligence and location analytics Market – Strategic Analysis
5.1. Value Chain Analysis
5.2. Pricing Analysis
5.3. Opportunities Analysis
5.4. Product/Market Life Cycle Analysis
5.5. Suppliers and Distributors
- Global Location intelligence and location analytics Market – By Organization Size
6.1. Small Business
6.2. Medium Business
6.3. Large Enterprises
- Global Location intelligence and location analytics Market – By Service
7.1. Consulting Services
7.2. System Integration Services
7.3. Managed Services
- Global Location intelligence and location analytics Market – By Industry
8.2. Banking, Financial Services, and Insurance
8.4. Real Estate
8.5. Transportation and Logistics
- Global Location intelligence and location analytics Market – By Application
9.1. Sales and Operational Profitability Management
9.2. Workforce Management
9.3. Facilities Management
9.4. Tracking and Route Monitoring
9.5. Customer and Marketing Management
9.6. Risk Assessment/Situational Awareness
- Global Location intelligence and location analytics Market -Geographic Analysis
10.2. North America
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